SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank -- Ignore unavailable to you. Want to Upgrade?


To: j g cordes who wrote (43639)6/8/1999 10:08:00 PM
From: Jerry Olson  Read Replies (1) | Respond to of 120523
 
Jimmy...what??? you went on a trip???



To: j g cordes who wrote (43639)6/8/1999 10:14:00 PM
From: Susan G  Respond to of 120523
 
Web Broker Trading Index

Just got this via e-mail

SAN MATEO, Calif.--(BUSINESS WIRE)--June 8, 1999--Keynote
Systems, the recognized authority on Internet performance, today
announced its new Web Broker Trading Index that measures the average
time required to create stock buy orders on 15 popular online trading
sites from 10 major metropolitan areas around the United States.
From June 1 to 4 during stock-trading hours, Dreyfus was the
fastest web broker at an average of 7.47 seconds per transaction while
Brown & Company delivered the highest overall transaction success rate
of 99.7 percent. The Web Broker Trading Index is produced by Keynote
as a public service and published weekly on its web site at
keynote.com to help consumers make more-informed choices
among companies offering online trading and to help online brokers
establish quality-of-service standards for their customers.
"There has been a lot of talk about service levels on the
Internet. Keynote's methodology is the only true way to measure and
understand service levels because it's done by an independent third
party and measures a real transaction," said Peter Sevcik of Northeast
Consulting Resources Inc., an e-commerce consulting company in Boston.

Complete Results for June 1 to 4
*T
---------------------------------------------------------------
Transaction Transaction
Online Broker Performance in Success Rate
Seconds (Rank)
---------------------------------------------------------------
---------------------------------------------------------------
Dreyfus 7.47 94.6% (6)
---------------------------------------------------------------
---------------------------------------------------------------
Scottrade 7.68 97.9%(2)
---------------------------------------------------------------
---------------------------------------------------------------
Brown & Company 11.63 99.3%(1)
---------------------------------------------------------------
---------------------------------------------------------------
Discover 19.11 89.9%(8)
---------------------------------------------------------------
---------------------------------------------------------------
Suretrade 21.87 46.7%(15)
---------------------------------------------------------------
---------------------------------------------------------------
Fidelity 25.04 96.8%(4)
---------------------------------------------------------------
---------------------------------------------------------------
Keynote Web Broker Trading 25.24 88.4%
Index
---------------------------------------------------------------
---------------------------------------------------------------
Quick & Reilly 26.95 88.4%(10)
---------------------------------------------------------------
---------------------------------------------------------------
American Express 27.20 88.1%(11)
---------------------------------------------------------------
---------------------------------------------------------------
Charles Schwab 30.03 94.4%(7)
---------------------------------------------------------------
---------------------------------------------------------------
Mr. Stock 30.07 88.4%(9)
---------------------------------------------------------------
---------------------------------------------------------------
Bull & Bear 30.69 85.2%(12)
---------------------------------------------------------------
---------------------------------------------------------------
National Discount Brokers 32.16 95.2%(5)
---------------------------------------------------------------
---------------------------------------------------------------
Firstrade 32.89 83.5%(13)
---------------------------------------------------------------
---------------------------------------------------------------
Ameritrade 37.44 97.2%(3)
---------------------------------------------------------------
---------------------------------------------------------------
E*Trade 38.35 80.5%(14)
---------------------------------------------------------------
*T
Methodology

The Keynote Web Broker Trading Index shows the average response
time in seconds and the success rate for creating a standard
stock-order transaction on 15 selected brokerage web sites.
The standard Keynote broker transaction begins by entering the
web site through its home page and logging into the trading area. The
transaction then obtains a stock quote, creates an order to buy stock,
and logs out before confirming the order. Each transaction is created
through a standard trading account set up by Keynote Systems.
Demonstration or other special accounts are not used for these
measurements.
The measurements for the Web Broker Trading Index are performed
by the Keynote Perspective(TM) Transaction service every 15 minutes
from 10 major metropolitan areas around the United States (Boston,
Chicago, Dallas, Detroit, Houston, Los Angeles, New York,
Philadelphia, San Francisco, Washington, D.C) where Keynote's
automated measurement computers are connected to the Internet via T-1
communication lines. These locations produce over 100,000 discrete
transaction measurements each week for the 15 sites comprising the
Index. The published Index reflects only those measurements taken
between 9 AM and 4 PM Eastern Time on market trading days.
Transaction success rates are the ratio of successful
transactions to attempted transactions. Unsuccessful transactions
include those in which any web page fails to download completely or
those that do not complete within a time limit. The time limit for a
transaction is calculated by multiplying the number of web pages in a
transaction by 12 seconds. For example, a 5-page transaction is
allowed 60 seconds to run while a 7-page transaction is allowed 84
seconds.
Keynote selected the 15 web sites in the Web Broker Trading Index
based on publicly available market-share information published in The
Wall Street Journal and other reliable industry sources. Keynote will
add more sites to the Index as it opens trading accounts at those
companies.

Background

Stock prices change so rapidly that any delay submitting stock
orders online can have a significant negative financial impact for
individual investors and day traders. The Wall Street Journal
estimates that nearly 40% of people trading online will maintain
multiple accounts by year's end. On the World Wide Web, consumer
switch costs are low. This means that unsatisfactory transaction
performance or success rates will cause an online trader with the
click of a mouse to switch to a competitor to execute the desired
transaction.