To: j g cordes who wrote (43639 ) 6/8/1999 10:14:00 PM From: Susan G Respond to of 120523
Web Broker Trading Index Just got this via e-mail SAN MATEO, Calif.--(BUSINESS WIRE)--June 8, 1999--Keynote Systems, the recognized authority on Internet performance, today announced its new Web Broker Trading Index that measures the average time required to create stock buy orders on 15 popular online trading sites from 10 major metropolitan areas around the United States. From June 1 to 4 during stock-trading hours, Dreyfus was the fastest web broker at an average of 7.47 seconds per transaction while Brown & Company delivered the highest overall transaction success rate of 99.7 percent. The Web Broker Trading Index is produced by Keynote as a public service and published weekly on its web site atkeynote.com to help consumers make more-informed choices among companies offering online trading and to help online brokers establish quality-of-service standards for their customers. "There has been a lot of talk about service levels on the Internet. Keynote's methodology is the only true way to measure and understand service levels because it's done by an independent third party and measures a real transaction," said Peter Sevcik of Northeast Consulting Resources Inc., an e-commerce consulting company in Boston. Complete Results for June 1 to 4 *T --------------------------------------------------------------- Transaction Transaction Online Broker Performance in Success Rate Seconds (Rank) --------------------------------------------------------------- --------------------------------------------------------------- Dreyfus 7.47 94.6% (6) --------------------------------------------------------------- --------------------------------------------------------------- Scottrade 7.68 97.9%(2) --------------------------------------------------------------- --------------------------------------------------------------- Brown & Company 11.63 99.3%(1) --------------------------------------------------------------- --------------------------------------------------------------- Discover 19.11 89.9%(8) --------------------------------------------------------------- --------------------------------------------------------------- Suretrade 21.87 46.7%(15) --------------------------------------------------------------- --------------------------------------------------------------- Fidelity 25.04 96.8%(4) --------------------------------------------------------------- --------------------------------------------------------------- Keynote Web Broker Trading 25.24 88.4% Index --------------------------------------------------------------- --------------------------------------------------------------- Quick & Reilly 26.95 88.4%(10) --------------------------------------------------------------- --------------------------------------------------------------- American Express 27.20 88.1%(11) --------------------------------------------------------------- --------------------------------------------------------------- Charles Schwab 30.03 94.4%(7) --------------------------------------------------------------- --------------------------------------------------------------- Mr. Stock 30.07 88.4%(9) --------------------------------------------------------------- --------------------------------------------------------------- Bull & Bear 30.69 85.2%(12) --------------------------------------------------------------- --------------------------------------------------------------- National Discount Brokers 32.16 95.2%(5) --------------------------------------------------------------- --------------------------------------------------------------- Firstrade 32.89 83.5%(13) --------------------------------------------------------------- --------------------------------------------------------------- Ameritrade 37.44 97.2%(3) --------------------------------------------------------------- --------------------------------------------------------------- E*Trade 38.35 80.5%(14) --------------------------------------------------------------- *T Methodology The Keynote Web Broker Trading Index shows the average response time in seconds and the success rate for creating a standard stock-order transaction on 15 selected brokerage web sites. The standard Keynote broker transaction begins by entering the web site through its home page and logging into the trading area. The transaction then obtains a stock quote, creates an order to buy stock, and logs out before confirming the order. Each transaction is created through a standard trading account set up by Keynote Systems. Demonstration or other special accounts are not used for these measurements. The measurements for the Web Broker Trading Index are performed by the Keynote Perspective(TM) Transaction service every 15 minutes from 10 major metropolitan areas around the United States (Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, New York, Philadelphia, San Francisco, Washington, D.C) where Keynote's automated measurement computers are connected to the Internet via T-1 communication lines. These locations produce over 100,000 discrete transaction measurements each week for the 15 sites comprising the Index. The published Index reflects only those measurements taken between 9 AM and 4 PM Eastern Time on market trading days. Transaction success rates are the ratio of successful transactions to attempted transactions. Unsuccessful transactions include those in which any web page fails to download completely or those that do not complete within a time limit. The time limit for a transaction is calculated by multiplying the number of web pages in a transaction by 12 seconds. For example, a 5-page transaction is allowed 60 seconds to run while a 7-page transaction is allowed 84 seconds. Keynote selected the 15 web sites in the Web Broker Trading Index based on publicly available market-share information published in The Wall Street Journal and other reliable industry sources. Keynote will add more sites to the Index as it opens trading accounts at those companies. Background Stock prices change so rapidly that any delay submitting stock orders online can have a significant negative financial impact for individual investors and day traders. The Wall Street Journal estimates that nearly 40% of people trading online will maintain multiple accounts by year's end. On the World Wide Web, consumer switch costs are low. This means that unsatisfactory transaction performance or success rates will cause an online trader with the click of a mouse to switch to a competitor to execute the desired transaction.