To: Pat Maguire who wrote (1898 ) 6/10/1999 6:11:00 AM From: Matt Davis Respond to of 2136
This was posted on Ragingbull: From Milwaukee, plans for the $20 Million... onwis.com $20 million stock buyer puts Alottafun! on a roll By Lee Hawkins Jr. of the Journal Sentinel staff June 9, 1999 A Georgia investment banking firm said Tuesday it would buy $20 million worth of stock in Alottafun! Inc., a move that will let the fledgling West Bend-based toy company pursue acquisitions and e-commerce opportunities, executives said. The deal calls for Alottafun! to issue new shares that would be bought by Swartz Private Equity LLC of Roswell, Ga. Swartz has an option to purchase an additional $10 million in Alottafun! stock, Alottafun! executives said. That is a sizable investment for a company with a market capitalization of only $2.5 million. Offering Swartz an ownership stake will give Alottafun! more financial muscle, said Michael Porter, chairman and chief executive officer of Alottafun!. "We needed some extra cash flow," Porter said. Alottafun! closed at $1.22 Tuesday, up 9.38 cents. The company's stock trades under the ticker symbol ALFN. Porter said the new shares have not yet been registered with the Securities and Exchange Commission. Alottafun! said it would use the new capital to develop an e-commerce site, make acquisitions and launch a national multimedia advertising campaign for a new line of toys. Porter said the company would use most of the money to create Alottafun.com, a new Web site that will let consumers browse digital photographs of toys and make purchases. "It's under development right now, but we needed additional funds for marketing and promotion," Porter said. "We are finalizing the plans and schedule for launching it right now, and we will have an announcement on that next week." Porter also said the company intends to use some of the money to promote a line of collectible toys it plans to introduce in late summer. "The relationship we have established with Alottafun! continues to represent our increased focus and commitment to emerging Internet-related companies," said Eric Swartz, manager of Swartz Private Equity LLC, in a statement. "We believe our association with Alottafun! will aid them in becoming a leader in the Internet e-commerce industry." Porter said the company also plans to outsource its supply inventory management and logistics services through a contract it has with M.W. Kasch, a Mequon-based toy distributor.