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ALFN - Alottafun!, Inc. is engaged in the manufacture and marketing of toys and novelty candy. The company's primary focus is to develop products for the children's market which are interesting and alottafun for children. The company has been buying back shares for the past three months. Plans to develop a toy store appear to be coming to fruition. Alottafun! To Develop Extensive Toy Internet Site MILWAUKEE, Dec. 3 /PRNewswire/ -- Alottafun!, Inc. (OTC Bulletin Board: ALFN - news) announced today that it has begun development and will launch its new on-line service, ''Alottafun! Toys'' (www.alottafun.com) in the near future, featuring selected Alottafun! retail products for purchase by the public across the globe. Using advanced, interactive electronic commerce technology, the Alottafun! web site is scheduled to be open for commerce 24 hours a day, 365 days a year. Alottafun! Toys will feature the complete Alottafun! toy and candy line. The new user-friendly service significantly expands Alottafun!'s global marketing outreach and places it as one of the few toy manufacturers using the internet to expand sales. Alottafun! Toys' strategy for web site traffic will rely heavily on direct-to-the-consumer marketing methods as opposed to the more traditional search engine relationships being exploited by its competitors. ''We intend to tie together purchase of our products with various game and contest promotions related to our toy line,'' noted Michael Porter, Chairman and CEO of Alottafun!, Inc. Although building on toys, the web site will be a fun site appealing to a vast audience. Porter said, ''0ur Web site will showcase our exciting new line of collectible capsule toys. Of course, we will also feature our Hearthside Treasures toy line, our book/toy line, our game/toy line and our candy products. We are positioned to duplicate the sales successes of the European capsule toy market (which is over one billion dollars a year). We are pioneering a unique, innovative and new concept in the toy industry by introducing these toys in the U.S. There is tremendous potential for Alottafun! to flourish in the present toy market with our toy collectibles.'' Porter noted that the U.S. toy industry alone is a 14 billion-dollar industry that is undergoing a tremendous amount of change. ''Kids are becoming more computer literate at a younger and younger age. We are developing a site which will be both technologically friendly to kids and fun-loving adults, provide links to other children-oriented sites and provide a fun place to play games and participate in the fun of collecting.'' Children and adults of all ages visiting the ''fun'' site will have the opportunity to play various games and enter contests that will combine product promotion with product purchase. ''By creating the Alottafun! Interactive World Wide Web site, we can reach out to millions of Internet users to acquaint them with our unique toys and candy, to participate in our promotional activities and form and benefit a global community of people who like to collect and have fun,'' stated Porter. Porter also noted that Alottafun! has developed over 120 new toy items for the new toy-buying season, which begins in January 1999. ''We will be in all the major toy-buying shows this year, culminating with the International Toy Fair in New York in February 1999. The responses to our new products so far have been fantastic, and we expect significant sales increases this coming year.'' ''Through our Web site, we hope to extend the Alottafun! product line to a broader audience. We believe we can bring the diversity and excitement of our products to the Internet,'' stated Porter. Alottafun!, Inc. is engaged in the manufacture and marketing of toys and novelty candy. The company's primary focus is to develop products for the children's market which are interesting and ''alottafun'' for children. | ||||||||||||||
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