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Non-Tech : PSUN A new breakout at $30+! -- Ignore unavailable to you. Want to Upgrade?

To: E. Graphs who wrote (1200)	6/10/1999 5:01:00 AM
From: E. Graphs	Respond to of 1622

FWIW This IPO came out today. The name is hot in PSUN's market. quote.yahoo.com Skechers USA (SKX: news, msgs), a shoe and apparel manufacturer that's popular with younger people, was having a worse first day. Skechers, which had to postpone an attempt to go public last year, sold 7.5 million shares at $11 each, compared to the company's original plans for a 10.7 million share deal at $13 to $15. The stock opened at 10 1/2, briefly hit the offering price in early trading, before closing at 10 5/8. Deutsche Banc Alex Brown is the lead underwriter for Skechers. ***************** I think I've posted Skechers' site here once before when we were discussing the Van's [shoes]/PacSun deal. I am surprised that the weakness of this IPO did not weigh more on PSUN today. Perhaps there is some connection with the industry analysis post I made to Toby? skechers.com

To: E. Graphs who wrote (1200)	6/10/1999 12:42:00 PM
From: Toby Zidle	Read Replies (2) \| Respond to of 1622

The link you provided didn't mention an online store. But it should be open before the July 2 date you guessed at. It should open sometime this month, per a PSUN press release on May 27th: Pacific Sunwear Prepares for E-Commerce Launch Business Wire - May 27, 1999 08:01 ANAHEIM, Calif.--(BUSINESS WIRE)--May 27, 1999--Pacific Sunwear of California Inc. (NASDAQ:PSUN), a leading retailer of casual apparel, footwear and accessories to teens and young adults, Thursday announced it has acquired the domain name pacsun.com in preparation for the June launch of its online store. The site will offer the latest fashion apparel available in Pacific Sunwear stores including merchandise from Quiksilver, Billabong, Roxy, Rusty, Redsand, Bullhead, Breakdown, Venus Girl Trap and Tilt among others. The company's existing Web site is in the process of being updated and enhanced, and will debut with the e-commerce launch. The company's existing Web address, www.pacificsunwear.com will also access the PacSun Online Store. Also to be unveiled with the online launch will be PacSun's new community section -- PipeLine. PipeLine will feature many areas of interest to Pacific Sunwear's teen customers including: upcoming events, feature stories, interviews, contests, news, free e-mail and more. The company will use the shortened version www.pacsun.com in all of its marketing efforts. The initial marketing efforts of pacsun.com will be primarily concentrated in the company's retail stores, encouraging its customer's to "Get an e-Life"(SM). The initial promotion will include the "Get an e-Life(SM) Sweepstakes" which will include a generous list of prizes. The company also intends to promote its e-commerce efforts through its national print advertising campaign. In addition, Pacific Sunwear recently began an aggressive online and offline campaign to rapidly build its e-mail database to support a direct-to-customer marketing approach. Greg Weaver, chairman and chief executive officer said, "Acquiring pacsun.com was very important to our new business and marketing. Our customers have identified us as PacSun for years. We are very pleased with the rapid progress we have made leading up to our launch. We believe there are a number of factors that will assist us in our online success including; a nationwide retail presence, strong brand recognition, a proven merchandising track record and the participation of our key brands. Our customers are very internet savvy and have over $130 billion of spending power. We believe that in a very short time PacSun will become a destination for teens to surf, chat and shop," concluded Weaver. >>>>>>>>> Several more paragraphs went on with standard safe harbor disclaimers, etc. Refer to: briefing.newsalert.com Now what happened to that stock buyback? Quote from Briefing.com: 01-Dec-98 AFTER THE CLOSE Pacific Sunwear of California (PSUN)14 13/16 -1 5/8: board of specialty retailer of everyday casual apparel, footwear and accessories approves plan to buyback up to 1 mln shares; also reports that November same-stores sales fell 1.6% while total sales increased 25% vs year-ago. Do you notice the stock price when the buyback was announced? Probably it was suspended!