Found the article written on IIonline by a guy named Lowensteiner...he killed the stock and got most of the facts wrong...I think this is the second article he wrote, where he tries to make up for the bashing he gave the first time....its still not that good....practically slander the first time from what I heard, and not well researched...this time he did a bit better....I smell a lawsuit brewing...no doubt a friend of the shorts...
iionline.com
iionline.com Analyst: Adam Lowensteiner (6/14/99)
Harking back to the halcyon days of Iomega (NYSE: IOM - Quotes, News, Boards) euphoria, Ashton Technology (NASDAQ: ASTN - Quotes, News, Boards) has become hot copy for the message board warriors.
And like Iomega, the company has its legions of detractors and table pounders. The company's shares soared from a measly $1.06 last year to $18 in late May, but has since been steadily dropping back down.
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In fact the stock took a good beating on Friday, dropping $1.81, or 16%, to $9.44.
At this juncture it's time to wonder if the stock will be revisiting its penny stock status, or is just catching its breath before the next leg up.
The wild and wacky price chart reflects the fact that bulls and bears could both make a convincing case for and against the stock. On the one hand, there have been scores of 144 filings, as lots of initial investors of Ashton were given restricted stock at $1.50 a share and are now looking to exit. Each passing day brings tens of thousands of new shares into the market from those early investors who apparently express little conviction for further upside.
On the other hand, Ashton's got a decent management team and a decent business plan. Ashton essentially has three subsidiaries: Universal Trading Technologies Corporation (UTTC), Gomez Advisors, and The Electronic Market Center (eMC).
UTTC runs an on-line network that allows for secure and anonymous trading through various public and private communications systems. The system is also well equipped to handle after-hours trading. CEO Fred Rittereiser says UTTC's first product should launch around July 1st, and thinks the unit could transact $20 million daily within six months, which could translate into $200,000 a day for Ashton.
Rittereiser expects to launch the same service for Canada and China. He also might be looking to register this as an exchange, with eventual plans of taking the exchange public. Rittereiser will need about $50 million to launch this venture, most of which he plans to get from institutions.
70% owned Gomez Advisors is a provider of consumer-based electronic commerce research, tools and analysis. It has a decent presence on the web, at gomez.com, known for its ratings of on-line brokerages, and could go public one day as well. For now, Gomez recently raised $5.5 million in a private placement, which should keep it afloat. Rittereiser declined to release revenue for the unit, but it is likely insubstantial. Even if Gomez is brought public, it might not make a significant contribution to investors, as recent Internet-related IPOs have flooded the public arena, making one no different from the next.
Ashton's third subsidiary, The Electronic Market Center (eMC) was formed to provide banks, financial institutions, and brokerages with on-line brokerage capabilities. Rittereiser's dream is to put a brokerage into every bank with eMC. It is in its initial stages, but Rittereiser hopes eMC will also get the mid-size brokerages back in the game by having the capabilities to compete with other on-line brokers, like Merrill Lynch (NYSE: MER - Quotes, News, Boards) and Charles Schwab (NYSE: SCH - Quotes, News, Boards). This product won't likely be ready until later next year.
To his credit, CEO Rittereiser has not taken a salary in his tenure at Ashton. 'I'll take [salary] when we return profits,' he says. He is the company's largest shareholder with over 2.2 million shares. And he brings a wealth of experience to the company, having developed and introduced electronic securities trading systems while serving as President of Instinet -- a leading alternative trading network.
So far so good
The story sounds good. Trouble is, Ashton has been burning through cash like a scalding knife through butter. It has already burned through $15 million in cash since the spring of 1996. And at $9.44 a share, Ashton has a market cap of $142 million, with $3.5 million in total assets, and $1.1 million in sales in the first nine months of fiscal 1999.
And to bring its plans to fruition, plenty more dough will be required. $30 million alone will be needed to build out the eMC unit according to Rittereiser. Throw in the projected $50 million more for UTTC, plus an untold sum to develop Gomez, and you're looking at some serious capital raising.
Not that Ashton execs are averse to doling out yet more shares. Ashton had already issued four rounds of preferred stock, most of which has been converted into common stock, according to Rittereiser. 'All but $6 million has been converted,' he said. But with stock price in freefall, Ashton had better lock up more financing soon. The lower the price sinks, the higher the new share count will be.
The company's balance sheet will need a cash injection fairly soon, and the could become vulnerable to a bout of 'death-spiral financing.' This is when potential investors smell weakness and hammer the stock price even lower through devious means to get even more shares for their money. Not a pleasant thought for current investors.
As noted, though, Rittereiser doesn't appear troubled by ever expanding share counts. The company issued nearly 5 million options in the last quarter to employees and vendors. At the end of the last quarter, Ashton's income statement noted that there were almost 11 million shares outstanding. Combining the options and the conversion of preferred stock, Ashton now has 22 million shares outstanding according to Rittereiser.
Investors should also be concerned that options granted at $1.92 a share will certainly be exercised, assuming the stock retains its present status, lending more supply to the already weakening share price.
Bottom Line:
Ashton's business plan is certainly intriguing. But until the company positions its balance sheet to handle its expected costly development, the shares could come under yet more pressure.
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