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Technology Stocks : barnesandnoble.com (BNBN) -- Ignore unavailable to you. Want to Upgrade?

To: Stephen who wrote (285)	6/15/1999 5:36:00 PM
From: EddieMacG	Respond to of 766

Speaking of revenue growth, does any one have an estimate for BNBN's revenues for '99 and how this estimate will compare to '98's revenue? And what is the market cap for BNBN (shares outstanding x price )?

To: Stephen who wrote (285)	6/15/1999 5:59:00 PM
From: Bird	Read Replies (2) \| Respond to of 766

The delusion of masses is a contagion not easily remedied. The one thing that brings margins into sharpest possible focus is (at hand) comparative competition. The reason the "gas wars" of the 70's and recent retail squabbles involving Walmart left so many defeated carcasses on the financial rubbish heap, is the same reason the internet provides the ultimate forum for consumers to squeeze the last drop of profit away from E-tailers. When your competition is a mouse click instead of a city block distant, those critical margins become all the more critical, and subsequently force a tightening of profit margins to the point that no amount of volume can contribute satisfactorily. This is what e-commerce will face shortly, and is the reason the traditional business model dealing with tangible store-front operation will once again rear it's ugly head. Ultimately, if there is no profit, a "sector" will shrink to be supplanted by a more profitable avenue. The interesting note to this situation, is that the projection of this golden rule alone is beginning to force the issue, without the need to play it out to a conclusion where Brick&Mortar breaks Hype&Low-margins. MortamusBird