To: X Y Zebra who wrote (7181 ) 6/16/1999 9:11:00 AM From: Spytrdr Respond to of 13953
Amazon, Sotheby's to join Internet retailer hammers deal with famed auctioneer to launch upscale auction site June 16, 1999: 8:59 a.m. ET NEW YORK (CNNfn) - Amazon.com, the world's biggest Internet retailer, is joining famed auctioneer Sotheby's Holdings Inc. to create an under-the-hammer online site for upscale art and collectible items, the companies said Wednesday. As part of the agreement, Amazon will buy 1 million shares of Sotheby's Class A stock for $35.44 a share, and an additional 1 million three-year warrants at $100 apiece. That brings Amazon's total investment in Sotheby's to $45 million, amounting to roughly a 1.7 percent stake in the world's No. 2 auction house. The unprecedented arrangement marks the staid 255-year-old auction house's first foray into online bidding. Sotheby's dates from 1744 and is known for its spectacular, multimillion-dollar auctions of prized art and rare collectibles, as well as its staff of experts and appraisers. Amazon, by contrast, was founded in 1995 on the democratic premise prevalent with e-commerce that anyone with a computer, a modem and a credit card can purchase goods and bid on objects online, regardless of social or financial status. Amazon and Sotheby's will offer items such as rare coins and books, sports memorabilia and post-1945 collectibles through a jointly run site with the address sothebys.amazon.com. Amazon Chief Executive Jeff Bezos said the link with Sotheby's (BID) should create the first auction site with guaranteed authentication and alleviate the growing problem of authenticity on the Net. "We plan to make this the most trusted and popular online auction site," Bezos said. "In the world of valuable objects, a big problem with online auctions has been authenticity. Who better to help solve that problem than Sotheby's?" News of the joint venture comes only two months after the Seattle-based online book store paid an undisclosed sum for LiveBid.com. That deal gave it ownership of proprietary software, which allows the broadcast of real-time auctions through the Internet. At the time, Amazon (AMZN) said it planned to ally with traditional auction houses. It also comes at a time when online bidding is swirling in controversy. e-Bay (EBAY), one of the better known online auction sites, was forced to shut down its online auction site twice in June due to server problems and conflicts with the redesign of its Web site, prompting the company to announce it will post lower-than-expected