| Action Products Names Newest Director: Larry Bernstein 
 PR Newswire - September 13, 1999 08:17
 
 ORLANDO, Fla., Sept. 13 /PRNewswire/ -- Action Products International, Inc. (Nasdaq: APII)
 today announced the appointment of former Hasbro Executive Vice President, Lawrence H. Bernstein,
 to the Company's Board of Directors.
 
 For nearly twenty years, Bernstein was instrumental at toy industry giant Hasbro, Inc., where he held
 several positions including West-Coast Regional Sales Manager, VP of Marketing, Executive VP of
 Sales, President Toy Division, and Executive Vice President.
 
 Bernstein holds a Bachelor of Science degree in Business Administration from Boston University with
 emphasis in Marketing & Economics.
 
 "Mr. Bernstein adds immediate value to our Board," stated Ronald S. Kaplan. "His expertise in all
 areas of the toy business, especially in marketing and product development, along with his experience
 as a consultant to other public companies assisting with operations, mergers, and acquisitions, will add
 to the Board's involvement and credibility on a real- time basis. We are very excited to welcome Larry
 to APII's Board."
 
 Educational toymaker/publisher Action Products International, Inc. designs, markets and produces a
 diversified portfolio of branded educational toys and published products (books and CD-ROMs). Its
 products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos,
 theme parks, attractions, catalog companies, and education markets in the United States and
 worldwide.
 
 For further information, please contact: Action Products International, Inc., Investor Relations at (352)
 680-3516 (investor@apii.com) or visit them on the World Wide Web at: www.apii.com.
 
 NOTE: Any statements that are not historical facts contained in this release are forward-looking
 statements. It is possible that the assumptions made by management for purposes of such statements
 may not materialize. Actual results may differ materially from those projected or implied in any
 forward-looking statements. Such statements may involve risks and uncertainties, including but not
 limited to, those relating to product demand, pricing, market acceptance, the effect of economic
 conditions, and intellectual property rights and the outcome of competitive products, risks in product
 development, the results of financing effort, the ability to complete transactions, and other risks
 identified in this release and the Company's Securities and Exchange Commission filings.
 
 SOURCE Action Products International, Inc.
 
 /CONTACT: Investor Relations, Action Products International, Inc.,
 352-680-3516, or fax, 352-687-2858, or investor@apii.com/
 
 /Web site: apii.com /
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