To: Paul Engel who wrote (83771 ) 6/18/1999 6:54:00 AM From: Jacques Newey Read Replies (3) | Respond to of 186894
Paul and Thread: Packard Bell PC Moves Away From The 'Beige Box' Finally, a choice of something (with Intel inside) other than the dreaded beige box. I'll bet these designer boxes will sell a few more PC's. I am now trying to envision the collective responses of millions of fathers all over the world as their 16 year old daughters come home and say: "But Daddy, everyone at school has one".}:+) Hey, it's cheaper than a new Mercedes!dailynews.yahoo.com Packard Bell PC Moves Away From The 'Beige Box' SACRAMENTO, Calif. (Reuters) - Packard Bell NEC Inc. has unveiled a sleek, all-in-one personal computer, the latest PC maker to move away from the standard beige box in a tribute to Apple Computer Inc.'s (Nasdaq:AAPL - news) snazzy iMac. Packard Bell Thursday introduced the Z1, a sleek, two-toned, flat-panel PC that combines style with the latest technology into a system that is both easy to use and easy on the eyes. The Z1 is targeted at upscale, design-conscious consumers and is priced at $2,499, well above average consumer PC prices. The Z1 is a slate greyish-green and light grey-colored computer made of a new plastic material that looks like metal. It has a wireless keyboard and minimal wiring for an easy-to- set-up system. The keyboard has mouse functions built into a new mouse key, but a separate mouse can also be used. ''We are dealing with consumers, not techies,'' said Mal Ransom, senior vice president, Packard Bell NEC Inc.'s consumer division, in an interview. ''The Z1 is the ultimate refinement in the design of the PC.'' The Z1 is built around Intel Corp.'s (Nasdaq:INTC - news) new 450 megahertz Pentium III processor. The 15-inch flat panel screen is attached to the chassis where the easily removable 8.4 gigabyte hard disk drive is located, along with a DVD-ROM drive and built-in speakers. It will be available in early August in North American computer retail outlets. Packard Bell NEC's innovative PC is one of an expected flurry of new PC designs, which will be available in either the third or the fourth quarter of this year, typically the biggest quarter for the PC industry. Packard Bell also said it plans to incorporate this new design into other new PCs. Santa Clara, Calif.-based Intel hosted a PC Fashion show at its developers conference earlier this year to showcase many innovations in PC design that are departures from the standard beige box. One company, privately-held eMachines Inc., a developer of very low-cost PCs ($399-$599 range,) plans to launch an iMac- like PC running Intel and Microsoft Windows. A spokeswoman for the Irvine, Calif.-based eMachines said it will launch its iMac-like product sometime in late July. When Apple Computer launched the iMac in August 1998, it took the industry by storm with its translucent turquoise and ice-colored design, with the circuitry peeking through. One of Apple's many ad slogans was ''Sorry, no beige.'' The base of the Packard Bell NEC Z1 measures just 10 inches (25 cm), or about the size of a standard piece of paper. This, combined with the thin monitor makes the new Z1 five times smaller than the conventional desktop PC, Packard Bells said. It weighs abut 20 pounds, or less than half the weight of a typical PC, and minimizes wires by requiring just two connections -- a power cord and a telephone line. Other features include a latch on the back of the display that enables consumers to upgrade the 15-inch monitor to 18 inches, and a wireless keyboard design that incorporates several multimedia functions. Packard Bell NEC is privately-held company. NEC Corp. (Nasdaq:NIPNY - news) of Japan owns 49 percent of the company and Groupe Bull of France owns 13 percent.