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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Tenchusatsu who wrote (62427)	6/19/1999 10:40:00 AM
From: A. A. LaFountain III	Read Replies (5) \| Respond to of 1572107

Tench (and all): re Athlon I know that there are people out there that make a living from coining commercial monikers, and maybe someone got paid for this. But I wonder... 1) Wouldn't it have been tremendous guerilla marketing to have had a "Name the K-7" contest? Lots of publicity, an ability to focus attention on the differentiating features, etc. at little or no cost. 2) Why in the world use anything that has even a remote resemblance to the name of the competitor's low-end product? 3) Krypton should would have been fun, and an ad campaign featuring the competitive aspects could have been a classic. 4) AMD could have rejuvenated the military ad campaign, and called the 0.25-micron version from Fab25 the Abrams and the 0.18-micron version from Fab30 the Panzer (sorry, dumb idea, just thought I'd run it up the flagpole to see if anybody would...well, you know). 5) My own choice would be to go the Artist-Formerly-Known-As-Prince route and call it the AND, but use the logic symbol. The concept is that like the AND function, the user makes no tradeoffs - integer performance, floating point performance, price/cost, etc. - and it would be an implied alliteration (the AMD AND) as well as a techie sort of thing. But this is unlikely to be approved by any corporate staff. 6) So why not go for alliteration and good imagery with Athena. Good things come in threes - a well-regarded rocket, the Goddess of wisdom and a new generation of microprocessor - and the association with speed and smarts ain't so bad. An agreement with Lockheed Martin to use the imagery in advertising probably wouldn't be very hard to secure. - Tad LaFountain Note to AMD: You can call it Ray, you can call it Jay, just don't call it late to earnings.

To: Tenchusatsu who wrote (62427)	6/19/1999 6:47:00 PM
From: Cirruslvr	Respond to of 1572107

Tench - RE: "I agree with everything you said." Who doesn't? ;) "Brand name recognition is king. No matter how many benchmarks AMD publishes on K6, K6-2, K6-III, even 3DNow!, the fact is that people associate K-whatever with el-cheapo technology. (Please don't flame me, this has nothing to do with merit, only consumer perception.)" You are right about the K6 and K6-2, but retail consumers have no view of the K6-III because they haven't really see it yet. "Now AMD has a chance to try and take the performance crown away from Intel. What better way to make an impact than to create a new brand name and immediately associate it with blazing-fast performance? Everyone is talking about how the tables have turned, that this is a new revolution, yada yada. Well, if AMD wants this to be a new evolution, they not going to hail the revolution with a mere evolutionary name like K7." As said in the Pearl Jam song Do the Evolution - "It's Evolution BA-BAAAAAAY!!!!" "Now all AMD needs is a good advertising campaign." I really hope AMD does this and I really hope it isn't as lame as the single 3D Now! commercial that came out last year. "Of course, AMD's marketing seems to be as effective as Gore's campaign managers, but at least AMD has something of substance to work with." What a cheap shot! ;)

To: Tenchusatsu who wrote (62427)	6/20/1999 3:38:00 AM
From: Amy J	Read Replies (1) \| Respond to of 1572107

RE: "Now all AMD needs is a good advertising campaign." Hi Tenchusatsu, And $$$. Consumer ads = $$$ RE: "Perhaps AMD's advertising department is thinking along similar lines, i.e. take the brand name that everyone knows, which is Pentium, and trash it." Did you see Friday's post on the Intel thread re: an AMD ad campaign idea? RE: "any new brand name is going to sound idiotic at first." If it does, this tends to create extra ad costs, but in some cases, it actually makes for stronger impact, e.g. Motley Fools. RE: "as effective as Gore's campaign managers" I missed this. What are they doing? Amy J