To: Eric Wells who wrote (64652 ) 6/25/1999 5:24:00 PM From: Bill Harmond Read Replies (1) | Respond to of 164684
Eric, Welcome to the thread. You are indeed a dose of fresh air. >>1. Price competition on the internet is fierce - therefore, profit margins on "retail" items (such as books, CDs, etc.) will be very thin. If Barnesandnoble.com sells a book at a lower price than Amazon, a customer can switch over to Barnesandnoble.com with very little effort. And new internet sites to allow users to search for the best bargains on goods will make it easy for customers to find the best price.<< You are right to a point, but but only by degree. The cost of doing business on the Web is very low compared to conventional retailing. I have read reports that say Amazon could be quite profitable with 5% margins. Secondly, Amazon is growing very quickly in spite of the fact that it doesn't offer the lowest prices. There is far more going on here than price: convenience, experience, habit, word-of-mouth, credibility, service, etc. >>2. The cost of customer service for internet companies can be very high, and can act as a drain on profits. Internet technologies are still relatively new - and things sometimes break, or don't work right. Amazon spends a lot of money on customer service and is attempting to use its reputation for good customer service to draw business. But it is costing them a lot of money and eating into their profits - and will continue to eat into their profits indefinitely.<< Again, the cost of customer service on a web-based model is far lower than any other. I don't quite follow your argument. Are you saying that they are spending alot of money leveraging their reputation? If so I agree wholeheartedly. That is the central argument for qualifying "losses" as "investment" in the brand. Amazon understands that it will never cost less than at present to build its customer base. Bezos' strategy is to spend until the particular offering matures. >>3. Barriers to entry on the internet have come down a lot over the past two years. Three years ago, Amazon and Yahoo were technological pioneers - they were breaking new ground in an area that few companies were aware of. Now, the internet is everywhere. And established "bricks and mortar" name brands can set up internet sites with ease, and capitalize on their established names. This means more competition.<< I couldn't disagree more. Barriers to entry were much lower two years ago. The Web was always everywhere, but few saw its commerce potential. Now the the biggest barriers to entry are the category leaders like Amazon, AOL, Yahoo, and eBay with their immense established user bases, and their ensuing network effects. Barnes and Noble has not been able to make a dent against Amazon in spite of it's brand and retail assets. The brick and mortar giants have to balance ho hard they can compete with themselves. Their webifying their operations is similar to biulding too many stores close together and competing with themselves on price! Look at the recent developments at Drugstore.com. Two of its largest rivals (Rite Aid and GNC) bought in and signed comprehensive marketing alliances rather that compete head-on for the simple reason that Drustore will eventually be on the Amazon platform. >>4. Bond interest rates have gone up - this will result in money flowing out of stocks and into bonds<< The best way to deal with this is to say that the bond market slide has already taken something like 20% of the liquidity out of the US economy. That impact has been felt particularly in this sector. That's history. Remember the worst bond market since the depression occured in 1994, and knocked AOL dow from $1.44 to eighty-six cents a share! That was five short years ago.