Rande... an old SAM (BND) moving today on news.You thought it had great potential at one time. Boundless Technologies is Raising an iBrow(TM)
Provides Enabling Technologies
for the Exploding, Media-Rich Internet Appliance Market
HAUPPAUGE, N.Y., Nov. 15 /PRNewswire/ -- Internet browsing, online purchasing and e-mail are reaching the masses, and all of it is possible with the ease of raising an iBrow(TM), the new premier solution for enabling media-rich Internet appliances.
iBrow provides users with a better way to go online to enjoy the Internet without the common hassles associated with a personal computer. iBrow was created by Boundless Technologies, a wholly-owned subsidiary of Boundless Corporation (AMEX: BND), in partnership with other solution providers to be identified in imminent announcements.
For end customers, iBrow makes life easier, freeing time during the day and allowing more time for communication with family and other personal pursuits. From a business focus, iBrow provides companies with a relationship vehicle for consumer branding and one-to-one marketing programs.
"iBrow helps companies attract new clients while increasing client retention and brand loyalty," said J. Gerald Combs, chairman, Boundless Corporation. "This is just the first step we are taking to harness the exciting new Internet opportunities that daily change our personal and professional ways of life. Boundless will become a premier Internet appliance enabler in the year ahead as most people shed the association of a PC as the standard means for accessing and using the Internet. We are ready to deliver enabling solutions for businesses that want to deploy the latest and greatest Internet-ready appliances to the market and create a solid bond between themselves and online customers."
According to International Data Corporation, a leading global provider of information technology data, analysis and consulting, the market for Internet devices, which totaled 5.9 million units in 1998, is projected to be at 55.7 million devices ($15.3 billion sales) by 2002.
iBrow enabled Internet appliances represent the new wave of graphically-rich browsing devices. The iBrow solution brings the devices to life with enabling software technologies that provide iBrow partners with a major new communications vehicle for the next century.
"iBrow elegantly simplifies the user experience, letting people go on the Internet without the fuss, bother and complexity of the PC," said Don Norman, a computer industry luminary on human-centered design whose book on information appliances, The Invisible Computer, has been called 'the bible of post-PC thinking' by Business Week. "The iBrow appliance can do wonders for companies," said Dr. Norman, "allowing them to attract new customers and extend brand awareness while enhancing the experience of their current customer base."
iBrow enabling devices provide appliance-like reliability. Users are not burdened with the need to install, update and maintain software on the lightweight and mobile devices. A significant competitive advantage for Boundless is the Java-based software platform that allows iBrow to enable other Internet devices running on additional operating systems and chipsets. The Boundless solution provides a compelling new Internet experience that will eventually affect every business and every individual who goes online.
The iBrow solution is based on unique software that individually addresses each iBrow-enabled appliance to control the content sent to each device. Remote management software allows management of devices in consumers' homes from a central location. Routine software updates to the appliance -- new applications, start pages, ISP access numbers, sponsor links and convenient shopping pages -- are made quickly and easily from a remote location. From the user's perspective, iBrow is maintenance-free, unlike a conventional personal computer.
Initially, Boundless will offer devices directly as part of its solution. This includes several different styles -- LCD display and modular devices -- with other configurations to come. The first rendition of iBrow is based on the National Semiconductor Geode(TM) WebPAD(TM) reference design for a personal Internet access device. This is the first offering from these two companies, which have formed a strategic partnership that is redefining the way people access and use the Internet.
Examples of iBrow configurations are:
-- A bank that wants to rapidly grow its online customer based by
deploying Internet banking terminals to select customers.
-- An online brokerage that sees customers migrating to online trading
sites of its competitors and needs a wireless trading program that will
provide them with the edge to succeed.
-- An Internet service provider (ISP) that requires a creative solution to
leapfrog the competition in the number of online active members and to
be successful without customers sacrificing the richness of their
Internet experiences.
-- A portal company that wants to improve its unaided brand awareness to
consumers and generate a significantly larger amount of site
impressions to fuel advertising and merchant program revenue streams.
ABOUT BOUNDLESS
Boundless Technologies is the premier provider of enabling software and technologies for Internet appliances. The iBrow(TM) solution is positioned to offer end-users an easy, enjoyable and visually rich Internet browsing experience while providing companies with a revolutionary way to market and grow online business.
Boundless Technologies is a subsidiary of Boundless Corporation (AMEX: BND), which is headquartered in Hauppauge, New York. Engineering capabilities are found there and in Austin, Texas. Additional sales and distribution offices can be found throughout North America, Latin America, Europe, Asia and Australia. For more information, visit the Boundless web site at boundless.com or call 800-231-5445.
All company/product names and service marks may be trademarks or registered trademarks of their respective companies.
Except for the historical information herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product demand, the impact of competitive products and pricing, changing economic conditions and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.
SOURCE Boundless Technologies
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