SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : DoubleClick Inc (DCLK) -- Ignore unavailable to you. Want to Upgrade?


To: Doug Meetmer who wrote (2465)6/29/1999 1:21:00 AM
From: Ali Shahbaz  Read Replies (1) | Respond to of 2902
 
I think in the next 24hr we would know hear the verdict and the market reaction. Here is what Steve Harmon thinks.

Doubleclick Or Clicked In 2? Abracadabra
"Steve, I'm very bullish on Doubleclick and have been for the last year. My question is how do you think this deal between CMGI and Compaq, if it goes through, will effect DoubleClick. As you know AltaVista accounts for a significant part of DoubleClick's revenue stream. I am wondering whether CMGI will sever the relationship if they purchase AltaVista once the market realizes this DoubleClick stock should fall. What do you think?"

Reply: According to DoubleClick's latest annual report, 46.5% of DoubleClick's revenue came from AltaVista in 1998. However, the contract between DoubleClick and AltaVista lasts until January, 2002, giving DoubleClick some time to diversify its revenue streams should CMGI acquire AltaVista and drop DoubleClick in favor of its own ad services. Relying so much on AltaVista has always been DoubleClick's biggest weakness and now it's paying the price.

Perhaps DoubleClick should acquire AltaVista, or should have a long time ago? Probably too late for that. I see DoubleClick's future relying more on targeted results across the Web and the new hybrid TV-Web. It's pending deal to acquire marketing firm Abacus for $1 billion stock may offset Alta Vista revenue loss somewhat.

Abacus reported $12.8 million first quarter revenue, on an annualized basis at that rate that could make Abacus an about even replacement in terms of revenue lost if AltaVista drops DoubleClick. The Abacus deal, though, is getting some flack from consumer privacy groups since it marries Abacus' credit card database with DoubleClick's targeted ad reach.




To: Doug Meetmer who wrote (2465)6/29/1999 10:56:00 AM
From: sammie-m  Read Replies (1) | Respond to of 2902
 
To Doug

I agree in the market perception is reality at least short term,Ryan also agreed. He commented on cnnfn yesterday that he expected the stock to be week until the market realized that the purchase is a non event by the time 2001 contract expires. Cmgi may well and probably will continue to use Dclk then. Alta Vita was approximately 50% last year 43% this qt and projected to be 14 % by year end < great projected growth by Dclk> . By 2001 what will it be?

Sammie



To: Doug Meetmer who wrote (2465)6/29/1999 1:56:00 PM
From: Trey McAtee  Read Replies (2) | Respond to of 2902
 
doug-

i disagree... the abacus merger alone reduces the AV revenue to around 12% immediately.

regardless, CMGI is not about the trade in steak for hamburger... things just dont work that way.

good luck to all,
trey