To: Tae Spam Kim who wrote (24565 ) 6/30/1999 11:24:00 AM From: puborectalis Read Replies (2) | Respond to of 41369
MORE....America Online Offers CompuServe Members $400 Rebates to Buy Computers By Aimee Picchi AOL Offers CompuServe Members $400 Rebates to Buy Computers Dulles, Virginia, June 30 (Bloomberg) -- America Online Inc., the world's largest online service, will offer subscribers who sign up for three years of its CompuServe service a $400 rebate on low-cost personal computers made by eMachines Inc. The move comes one day after Microsoft Corp., the largest software maker in the world, said it will offer new subscribers to its MSN Internet access service a $400 credit to buy a personal computer. AOL's CompuServe service hasn't significantly grown its roughly 2 million-subscriber base since AOL bought it in early 1998, while AOL's main service has swelled to more than 17 million members from about 11 million in the same time. Like Microsoft, America Online is hoping that the $400 voucher will be attractive to thousands of new Internet users. ''It will help CompuServe in terms of building its revenue stream and subscriptions,'' said America Online spokeswoman Wendy Goldberg. ''The next wave of mass market consumers are coming on line. For many of these users, price matters.'' AOL's plan had been under development for a long time and had nothing to do with Microsoft's $400 rebate, she said. Irvine, California-based eMachine's computers will include AOL and CompuServe software. In return, AOL will make an undisclosed minority investment in eMachines. The $400 rebate will be offered through July, Goldberg said. EMachines Inc., a joint venture between Korean PC manufacturer TriGem Computer Inc. and monitor maker Korea Data Systems, makes PCs in the $399 to $599 price range. AOL may do similar deals with other PC makers and retailers, Goldberg said. She declined to disclose terms between AOL and eMachines. Dulles, Virginia-based AOL rose 1/2 to 105 1/2 in midmorning trading. Microsoft, whose MSN service has an estimated 1.5 million to 1.8 million subscribers, fell 1/2 to 87 1/2. ©1999 Bloomberg L.P. All rights reserved. Terms of Service, Privacy Policy and Trademarks.