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To: Tae Spam Kim who wrote (24565)6/30/1999 11:24:00 AM
From: puborectalis  Read Replies (2) | Respond to of 41369
 
MORE....America Online Offers CompuServe Members $400 Rebates to Buy Computers
By Aimee Picchi

AOL Offers CompuServe Members $400 Rebates to Buy Computers

Dulles, Virginia, June 30 (Bloomberg) -- America Online
Inc., the world's largest online service, will offer subscribers
who sign up for three years of its CompuServe service a $400
rebate on low-cost personal computers made by eMachines Inc.

The move comes one day after Microsoft Corp., the largest
software maker in the world, said it will offer new subscribers
to its MSN Internet access service a $400 credit to buy a
personal computer.

AOL's CompuServe service hasn't significantly grown its
roughly 2 million-subscriber base since AOL bought it in early
1998, while AOL's main service has swelled to more than 17
million members from about 11 million in the same time. Like
Microsoft, America Online is hoping that the $400 voucher will be
attractive to thousands of new Internet users.
''It will help CompuServe in terms of building its revenue
stream and subscriptions,'' said America Online spokeswoman Wendy
Goldberg. ''The next wave of mass market consumers are coming on
line. For many of these users, price matters.''

AOL's plan had been under development for a long time and
had nothing to do with Microsoft's $400 rebate, she said. Irvine,
California-based eMachine's computers will include AOL and
CompuServe software. In return, AOL will make an undisclosed
minority investment in eMachines. The $400 rebate will be offered
through July, Goldberg said.

EMachines Inc., a joint venture between Korean PC
manufacturer TriGem Computer Inc. and monitor maker Korea Data
Systems, makes PCs in the $399 to $599 price range.

AOL may do similar deals with other PC makers and retailers,
Goldberg said. She declined to disclose terms between AOL and
eMachines.

Dulles, Virginia-based AOL rose 1/2 to 105 1/2 in midmorning
trading. Microsoft, whose MSN service has an estimated 1.5
million to 1.8 million subscribers, fell 1/2 to 87 1/2.



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