To: Patrick Grinsell who wrote (13607 ) 7/6/1999 1:53:00 PM From: El Guapo Read Replies (1) | Respond to of 16960
Patrick: "3dfx's only kink in their chainmail could be their execution (#3) regardless of branding. Branding can only take you so far, and 3dfx has yet to show that they can do something beyond the Voodoo architecture. Of course, I'm betting they can do it, but I acknowledge that this is the riskiest part of owning 3dfx." One other lesson to be learned from S3. 1) Even if you have learned from all of your mistakes and your competitors' mistakes, the graphics chip sector changes so rapidly that the top dog can be dog meat in less than a year. And such changes are so rapid and unpredictable, that each company within the industry is vulnerable simply because they must spend 18-24 months developing a particular product. In 1997, who could have known that yet another revolution was happening in the graphics chip sector, and that S3 would be left out? How could S3 have predicted that 3dfx would be so successful as to rock THEIR comfortable little world? Well, *I* did, because I knew that 3dfx (or 3Dfx as they were known at the time of their IPO) was going to FORCE other companies to react, by simply making tons of money. That sure got everyone's attention! I even looked into shorting shares of S3. However, I decided that it was better to simply invest in 3dfx. After all, S3 was a pretty savvy company. Maybe they could come up with a better 2D/3D chip or even had one in the works. And besides, 3dfx certainly did not have enough leverage in the industry to change the way OEMs did business. All of those things were true at the time. But also true at the time, but somehow not making a great impression upon me, was the fact that two or three dozen 3D chip manufacturers were all competing for the same pie. And even if 3dfx itself was not powerful enough to change the industry, the giant force of 50 companies which WERE the industry was changing the industry! And you know what? The MARKET knew it! It is reflected in the stock price of S3... AND 3dfx. Regardless of the business plans of S3 OR 3dfx, and how well they execute, and even how much money they make, the big story here is that there are many hungry, and even starving companies all struggling for the same pie. And it's not certain who will end up with the biggest piece. It's not even certain that the one who winds up with the biggest piece will keep it for very long. My prediction is that the price of 3dfx and all other companies will remain depressed until there is some clear indication that either a) 3dfx is the clear market leader or b) no more change is forthcoming in the industry for a long time I find scenario (b) to be very unlikely. Therefore, my only reason for investing in 3dfx is (a). El Guapo