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To: Terry D. who wrote (3845)7/3/1999 8:04:00 AM
From: BI*RI  Read Replies (1) | Respond to of 4824
 
Because it would be a pure play in the E-commerce business. Investors/institutions might want to invest in GoOn-Line, but are not interested in risking funds in kiosks and lawsuits.

A set number of shares IPOed in a specific internet e-commerce venture with income or losses tied specifically to that venture and nothing else might be more appealing to a wider range of investors.

People buying E-BAY, Priceline.com, AMZN know exactly what they are buying. For example, I bought into the DLJDirect IPO, because I am interested in their internet trading business. I did not, and will not buy stock in parent Donaldson, Lufkin, and Jenrette, though, because I am not interested in full service Brokerage/Investment/Underwriting houses.

There are probably many spin-offs that haven't done well, but there are many that have. Lucent is doing quite well as a pure telecom equipment play since it's IPO. Many people who own it, aren't interested in the parent AT&T.