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Technology Stocks : Paul Allen's Wired World -- Ignore unavailable to you. Want to Upgrade?

To: mike.com who wrote (40)	7/3/1999 7:03:00 PM
From: Mike McFarland	Read Replies (1) \| Respond to of 361

I don't consider your note spam, not at all, and thanks. Wonder how the advertising thing will shake out however--I should think a person would prefer not to be targeted by tailored adverts. For my free internet account I had to answer questions, so that that the adverts could be tailored for me. Pretty sure I told them that I have a lower income than reality, and that I have no interest in consumer electronics--I don't need temptations... In fact, my logic was turned around. Bring on the feminine hygene ads, they're much easier to ignore. Likewise, I love adverts for Lincoln Towncars, vitamins and viagra--I hardly notice those. Thank goodness my teevee is not smart enough to show me scantily clad women drinking cold ale--worse, a perfectly rendered nude version of my favorite actress/models selling locally brewed India Pale Ale--I'd be helpless! {for my wife...thank goodness the singer Sting is not selling European vacations...) The level to which an advertisement would have to be tailored to be truly effective would require incredibly intrusive data gathering don't you think? No reasonable person would give up these secrets? Of course I am way oversimplifying. It is more than just showing attractive images to hold your attention. Any image will begin to lose your interest after one or two viewings (hmmm, maybe not, I've saw The Phantom Menace four times...I guess it depends. Sunsets are good for one a day, every day). Some of the comedic adverts from Europe or Australia are pretty good...but I'd prefer just to filter all adverts out. Besides, I don't think I have ever bought something based on an ad--shopping is mainly inconvenient, and I pretty much buy only what I need, and is also unreasonably discounted.