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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (5375)	7/4/1999 8:36:00 PM
From: anthony karpati	Read Replies (2) \| Respond to of 13157

Art, here's a few excerpts from that article (Business week - July 12) Murdoch is also branching out into new Net territory, forging a partnership with the star of Web investing, Softbank Corp.'s Masayoshi Son. Meanwhile, as Disney and NBC pursue a new strategy of using traditional media muscle to drive Web-users to their Go.com and Snap.com portals, Murdoch is betting on his half-interest in TV Guide Inc. He thinks interactive guides for cable TV could prove to be the ideal portal for TV and, eventually, the Web. ''We clearly are laying the groundwork for a much bolder approach to the Internet,'' he says. ...... In News America's office, for instance, is a demo version of an enhanced broadcast for one of the many sports rights News Corp. owns--a Major League Baseball game. Using a special remote control and a variation of a set-top digital box being introduced later this year to BSkyB subscribers, fans can choose from a number of camera angles from which to watch, check statistics, or split the screen to watch a replay. ''We talk a lot about interactive TV because we think this is where all this stuff leads,'' says James. EUPHORIA. It is also where News Corp. has performed a feat of Web alchemy. Last year it merged what seemed a declining asset--TV Guide magazine--with a unit of John C. Malone's Liberty Media Corp. that includes a maker of onscreen guides. Partly on the strength of an exclusive deal with new cable heavy at&t Corp., TV Guide Inc. has since caught fire with investors excited about the prospect of a screen that pops up every time the TV--or whatever it evolves into--is turned on. Through the guide, viewers could be able to perform Web-like tasks such as sending E-mail and ordering pizzas. Since the merger was announced a year ago, News Corp.'s 49% stake in TV Guide has increased in value by $1.3 billion.