To: genejockey who wrote (7824 ) 7/5/1999 3:16:00 PM From: Jesse Livermore Read Replies (1) | Respond to of 11417
The cut varies by price. The rate is not etched in stone. The service provides delivery of content also... To ALL; To: M. Dion (40114 ) From: Jesse Livermore Monday, Jul 5 1999 2:50PM ET Reply # of 40120 I listen to the shorts march out their short critiques of WAVX. The smartest of the shorts suppose that the WAVX cut of each transaction is a harbinger of doom for the business model. Visa, they say, does the same thing for 2%, ergo WAVX is superfluous (my summation word for more graphic comments). Let's explore this assertion. If I want to sell digital content, Visa will handle transactions above a certain amount. Visa does nothing but the financial transaction. Enter a consortium of OEMs, CONTENT PROVIDERS, and WAVE SYSTEMS with a new business model. For a sliding scale fee, from 50% to 10% (subject to change as the market bears) of the transaction, the consortium will deliver your product to NEW CUSTOMERS who might never go to your web site or may not have even heard of your product. The new customers will be enticed to sample your goods for fractions of what it might cost to purchase. The content provider gains entry into new markets and generates new customers. The OEM develops a new revenue source. The customer has an opportunity to sample goods delivered to his door. Will this work? The first public beta is unfolding at this time (give it a chance ekn). The Learning Company, Psygnosis, Sierra, and Knowledge Adventure have joined with Hauppauge Computer Works and Wave Systems to give it a go. Contrary to what the shorts want to believe, these content providers are giving up a larger % than Visa chgarges. Why are they doing it? They do it for new markets and repeat sales. They create a market that was not there. I never heard of Psygnosis, Sierra, or Knowledge Adventure prior to using the WaveMeter. These companies all have a few dollars from me. Sierra might get a buy from me for a different product I found on their site after being directed there from my WaveDirect bundle. Does a credit card company deliver product to virgin customers? Does it deliver the latest product to the door of likely repeat customers? This is a new marketing and advertising paradigm. Shorts need to scratch below the surface and see the implications.