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To: polarisnh who wrote (2605)7/7/1999 8:07:00 AM
From: polarisnh  Respond to of 4298
 
Cox Communications to Acquire Cable Television Systems from AT&T

Cox exchanges AT&T stock for cable systems and other consideration

ATLANTA--(BUSINESS WIRE)--July 7, 1999--Cox Communications, Inc. (NYSE:COX - news) announced today that it has signed a definitive agreement with AT&T to exchange its AT&T stock for cable television systems that serve approximately 495,000 customers and other consideration, including cash.

In return for its 50.3 million shares of AT&T stock, Cox will receive:

The AT&T Broadband & Internet Services (AT&T BIS) cable systems serving Tulsa, Oklahoma (160,000 customers) and Baton Rouge, Louisiana (156,000 customers)

AT&T BIS's 20% ownership in a partnership with TCA Cable TV, representing 62,000 attributable customers in Texas, Louisiana and New Mexico. In a separate transaction announced in May, Cox is acquiring TCA in a transaction valued at approximately $4 billion.

Peak Cablevision, which is currently owned by AT&T BIS and the Fisher family and has 117,000 customers in Oklahoma, Arkansas, Utah and Nevada

Approximately $750 million in other consideration, including cash

Based on Tuesday's closing price of AT&T's stock, the transaction is valued at approximately $2.8 billion, or $4,230 per subscriber. The agreement has been approved by the boards of AT&T and Cox Communications, and will be subject to necessary government and regulatory approvals. Closing is conditioned upon the ability of Cox and AT&T to qualify the transaction as a tax-free reorganization. It is expected to close by the end of the first quarter of 2000.

Cox Communications President and CEO Jim Robbins commented, ''This is a very exciting acquisition that strongly supports Cox's key long-term strategies. First, these large, consolidated, technologically advanced systems are in attractive metro markets and greatly enhance our already strong presence in Oklahoma and Louisiana. They also complement some of the regional system clusters included in our pending TCA acquisition. Second, the transaction is consistent with our strategy of leveraging our nonconsolidated investments and converting them into assets that generate revenue and operating cash flow, and enhance shareholder value.''

Robbins added that following Cox's acquisition of the AT&T BIS and TCA operations, the company will serve more than 1.7 million customers in the region encompassing Oklahoma, Arkansas, Louisiana and Texas. ''This will create a major, heavily concentrated regional cluster that is similar in size, importance and potential to our significant presence in the Southwest,'' he said.

This transaction is not connected to an agreement on the provision of local telephone service.

Merrill Lynch & Co. served as financial advisor to Cox in the transaction.

Following the close of pending cable system acquisitions, Cox will serve approximately 5.5 million customers nationwide, making it the nation's fifth largest cable company. A full-service provider of telecommunications products, Cox offers an array of services, including cable television under the Cox Cable brand; local and long distance telephone services under the Cox Digital Telephone brand; high-speed Internet access via Cox@Home; advanced digital video programming services under the Cox Digital TV brand; and commercial voice and data services via Cox Business Services. Cox is an investor in telecommunications companies including Sprint PCS and Excite@Home, as well as programming networks including Discovery Channel, The Learning Channel, Outdoor Life and Speedvision. More information about Cox Communications can be accessed on the Internet at www.cox.com.

Any statements in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. The words ''estimate,'' ''anticipate'' and other expressions that indicate future events and trends identify forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from historical results or those Cox anticipates. Factors that could have a material and adverse impact on actual results are described in Cox's current report on Form 10-K, dated March 29, 1999. All forward-looking statements in this press release are qualified by reference to the cautionary statements included in Cox's Form 10-K.

Contact:

Cox Communications, Inc.
Amy Porter Cohn, 404/843-5769(Media)
pager: 888/773-6994
or
Anthony Surratt, 404/843-5124
or
Mark Major, 404/843-5447 (Analysts/Investors)
pager: 888/467-9374



To: polarisnh who wrote (2605)7/7/1999 10:05:00 AM
From: Rascal  Read Replies (1) | Respond to of 4298
 
This type of "Bounty" marketing is usually too expensive to maintain.
These customers are called "HOT" meaning they have no loyalty. (anyone can buy them).
Good marketing takes into account the need for "Sticky" customers who have loyalty. Companies make money when they look at their customers as their "Inventory" and value them as the would a product or commodity. High acquisition costs for these "hot" customers are brutal on marketing costs and profits. AOL continues to lock up long term customer loyalty by adding value to the present relationship. ( ie: Dr.Koop.com, loans, moviephone,etc.) Their revenue stream on a customer is supported heavily by the e-commerce and eyeballs for advertising that a loyal customer provides.

Excite's marketing strategy is a very expensive and short term one,
IMHO'