KIDE and Pokemon.
The following short article indicates something extraordinary is happening here. KIDE is the purest play on Pokemon. It gets a cut (on average about 3% of wholesale, that's a guess, although the movie % would be higher) of all non-Nintendo merchandise related to Pokemon--trading cards, TV show, movie, Hasbro toys, tee shirts, Halloween costumes (!), books, music, you name it--sold outside of Asia.
America's Youth
Crazy For Pokemon
07.21.99
The Pokemon craze continues to reach dizzying heights. Pokemon Pinball, the
newest Pokemon GBC title, has sold a whopping 262,000 units in 20 days,
breaking all Game Boy sales records. Expect Pokemon Snap (N64) to do the
same when it hits stores on July 26th. The Official Pokemon Handbook is in
the top 20 of USA Today's best-seller list, and the Pokemon soundtrack
album, 2.B.A. Master, has sold a quarter of a million in a matter of weeks.
The television show continues to be the number one rated syndicated show in
the Nielson ratings. On November 12, Pokemon The Movie: MewTwo
Strikes Back will debut in theaters in North America.
Recently, on the first day of the Pokemon League Summer Training Tour at
the Mall of America in Minneapolis, more than 44,000 screaming
Pokemaniacs jammed the exhibit, making it the highest attended event ever at
the Mall.
Basically, Pokemon appears to be bigger than Cabbage Patch Kids, Pound
Puppies, The Smurfs, He-Man, She-Ra, GI Joe, The Snorks, My Little
Pony, Jem and The Holograms, Kidd Video, Strawberry Shortcake, Rainbow
Brite, Monchichi, The Shirt Tails, Transformers, The Go-Bots, Thundercats,
The Care Bears, Voltron, Beavis And Butthead, Garbage Pail Kids, Teenage
Mutant Ninja Turtles, Mighty Morhpin Power Rangers, Barney, and the
Teletubbies COMBINED.
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