To: Maurice Winn who wrote (35202 ) 7/16/1999 2:05:00 PM From: Ruffian Respond to of 152472
Mo, I always knew you could hit the curve ball> Prepaid Products Proliferate By Brad Smith Hitesh Shah knows from experience the power of prepaid telecommunications products. As a newly arrived foreign national student at a U.S. university in 1993, Shah couldn't even call his parents to let them know he had arrived safely. He had no credit, and prepaid telephone cards weren't available. Shah is now product marketing director for Centigram Communications Corp. of San Jose, Calif., which just announced a product that would have helped him call his parents. Centigram's new C-PrePaid product, which will be available in October, is aimed at wireless and wireline carriers. The company also introduced an enhanced services platform for the prepaid product that complements the company's Series 6 server. Prepaid subscriber revenue is expected to more than double for U.S. wireless carriers in the next three years, a forecast that hasn't gone unnoticed among both the carriers and the vendors of prepaid software and hardware. Surveys show prepaid subscribers cost less to service than the traditional customer. What's more, prepaid revenue for wireless carriers is expected to reach 5 percent of total revenue this year. That threshold will encourage more carriers to acquire and promote prepaid products. There is the perception that prepaid solutions are limited to the "credit-challenged," those who can't get credit because of a bad debt history. That's true to an extent, but Shah said it also is attractive to subscribers who want to know exactly how much they are going to spend every month, including corporations who want to limit their employees' wireless use. Prepaid also is attractive to customers who want to remain anonymous, as a gift and for temporary customers, like travelers. In the latter case, a traveler might buy a month's service but use only a portion of it and the surplus goes to the carrier as an extra source of revenue by the carrier. These uses all can open up new revenue-generating sources for carriers, Shah said. Using the new Series 9 platform, which is connected to the Series 6 system, carriers can implement prepaid as well as a range of enhanced services like short messaging and voice and fax messaging for up to 250,000 subscribers. It also can be used by Internet service providers.