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Technology Stocks : NetZero Inc-(NZRO) -- Ignore unavailable to you. Want to Upgrade?

To: chalu2 who wrote (6)7/18/1999 2:53:00 AM
From: Nicholas Thompson  Read Replies (2) | Respond to of 513
 
Good question! Perhaps the click rates are much lower. I hear they want to make the banners show advertising related to the sites subscribers surf to. For instance, they could offer a cheap tickets banner when someone goes to expedia. That would seem to be more valuable than an average banner! Also, check out the old thread if you haven't already - there are a few interesting posts.
Subject 25299



To: chalu2 who wrote (6)7/18/1999 1:43:00 PM
From: slacker711  Read Replies (1) | Respond to of 513
 

Something here confuses me. If they have 830 MILLION impression per months, and the average rate per CPM is now about $30/CPM (maybe $6-12 run of network), then they should be raking in the cash. But they're not. What's missing from this picture?

Dumb question....What exactly is CPM?

Slacker

EDIT....Just did a little research and figured out that it meant cost per thousand impressions. This link quotes a rate of $40/CPM.

winmag.com


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