100 reasons to invest in E*Trade
1.) Chris Cristakos (a man of vision) is the CEO.
2.) EGRP has one billion in cash.
3.) No other net has 1 billion in cash
4.) Could make 60 million in interest alone off that cash.
5.) Their brand name is the best.
6.) They are “attracting” more customers faster than any OLB.
7.) They are “growing” their accounts faster than any OLB.
8.) OLB shakeout phase is beginning. E*Trade is poised to become the #1 OLB.
9.) The competition must now spend millions to try to catch E*trade.
10.) E*TRADE is ahead and has invested millions in the “branding wars”.
11.) EGRP is an internationally driven company with worldwide expansion plans in place.
12.) E*TRADE offers IPO's.
13.) They supply investors with key research and information necessary for IPO investing
14.) E*TRADE has participated in more than 70 primary and secondary offerings.
15.) E*TRADE has emerged as the world's most-visited Online Broker.
16.) E*TRADE web site offers value-added investing and research features.
17.) E*TRADE offers premium customer service.
18.) E*TRADE is launching branded web sites in the top 20 financial markets worldwide.
19.) E*TRADE was ranked the best online brokerage by Gomez Advisors (Summer 1999)
20.) Owns 100 % of Clearstation. A site committed to community based financial analysis.
21.) Has strategic investments in E*Offering, a full service online investment bank.
22.) Has a minority investment in Archipelago, a leading Electronic Communications Network (ECN).
23.) E*TRADE positioned to be first pure-play e-commerce company in the financial services sector -- combining online banking and brokerage services -- through a definitive merger agreement with Telebanc, the nation's leading branchless bank.
Telebanc merger is anticipated to go through in the fall.
24.) Purchasing TIR Holdings enabling them to handle currency translation seamlessly across markets and providing the operational and regulatory infrastructure for global trading,
25.) The infrastructure for a global 24x7 business is central to E*Trade's financial services strategy.
26.) E*TRADE and Owners.com real estate service accessed through the E*TRADE Mortgage Center.
27.) Alliance with “Zones” will provide E*TRADE with access to millions of consumers who receive PCZone and MacZone computer peripherals and software catalogs and product packages.
28.) E*TRADE was selected as one of the nation's most impactful marketers by “Advertising Age”.
29.) Along with investment opportunities in stocks, bonds and options, the Destination E*TRADE web site also offers the E*TRADE Mutual Fund Center, which includes more than 4,500 funds, extensive research, online prospectuses and the tools to help the individual investor take greater control of their personal finances.
30.) New Media Metrix 'Key Measures Report' shows greater internet reach for E*TRADE than Fidelity and Charles Schwab combined.
31.) E*TRADE registered more than 1.8 million unique visitors in May.
32.) E*TRADE has been the number one online investing web site for every month in calendar 1999.
33.) Had more visitors to their site than CBS Marketwatch, CNNfn, Bloomberg.com, Silicon Investor, TheStreet.com and Motley Fool.
34.) NFO Market Research ranks E*TRADE #1 n top-of-mind awareness among electronic OLB's.
35.) E*TRADE was the first all-electronic online investing company to surpass 1 million active customer accounts.
36.) Minneapolis-based BigCharts, a unit of MarketWatch, will be the primary provider of online, interactive financial charting and investment research to E-Trade branded Web sites worldwide.
37.) FOX News Channel the “TheStreet.com,”' a weekly television investing show co-produced by both companies, will debut on the FOX News Channel. E*TRADE signed a one-year agreement to serve as the program's exclusive national brokerage sponsor. The show will provide uncensored opinions and powerful insights that give viewers an edge in today's market. The lively, fast-paced show will help investors get prepared for the Monday morning bell. The show will also utilize the extensive financial news and research offerings of TheStreet.com and the FOX News Web sites.
38.) Stock trading, mutual funds, bond trading, online banking, online insurance, mortgage loans.
39.) Nonfinancial investments include stakes in Critical Path and Web-hosting company Digital Island.
40.) Traditional banks are in danger of losing customers to E*TRADE and TeleBancoffer which offer internet trading and also serve up products resembling a standard checking account.
41.) E*TRADE formed a marketing pact with phone and cable giant AT&T Corp. to provide investors who open new E*Trade accounts with six free months of AT&T's Internet service.
42.) This alliance represents the next step in E*Trade's partner marketing strategy, which enables them to reach discrete audiences with new offers.
43.) E*TRADE has a 95% account retention rate.
44.) “Tell-A-Friend” promotion with United Airlines is also designed to attract new E*TRADE customers and to retain current ones.
45.) Softbank is putting up half of the $5 million of the initial paid-in capital for a Nasdaq-Japan venture, also holds a minority stake in E-Trade, which is building online operations in Japan.
46.) E*TRADE alliance with Sprint enables customers to get 1,000 free long distance minutes from Sprint, while Sprint will pay E*Trade customers $50 to start using its phone service.
47.) E*TRADE technology and customer service center opening outside of Atlanta. The center, situated in Alpharetta, Ga., will be one of E*TRADE's primary fault tolerant, fully redundant hubs for serving more than 1 million investor accounts throughout the world.
48.) Although on-line investing has grown exponentially the last several years, it is far from the saturation point. Indeed, some leading industry analysts expect on-line investing to increase nearly fourfold -- from 40 billion to 140 billion trades per year -- by 2002.
49.) To prepare for this growth, E*TRADE will work with a virtual ''Who's Who'' of network computing leaders to build its new technology and service center. The backbone of the operation includes more than 100 highly reliable and scalable Sun Enterprise(TM) 250, 450 and 6500 servers with the robust Solaris(TM) Operating Environment. E*TRADE is also using high performance Sun StorEdge(TM) A5000 Fibre Channel Arrays as well as Sun StorEdge D1000 RAID systems. The computing hardware includes networking equipment from Cisco Systems Corp. and utilizes database, Web and transaction processing applications from Oracle Corp., the Sun-Netscape Alliance and BEA Systems, Inc.
50.) E*TRADE Bond Center Enables Customers to Easily Access Powerful Analytical Tools, Research and Market Data and Directly Place Orders Online
51.) E*TRADE and Hilton have marketing agreement that positions E*TRADE as the Financial Services Destination Site For 2.3 Million Hilton HHonors Members.
52.) E*Trade will draw on 1 billion in cash and investments to deploy new technology, open its U.K. online trading business soon and make even more acquisitions to fulfill worldwide expansion goals.
53.) Through an alliance with EarthLink, E*TRADE will enhance its exposure among a large group of Internet-savvy consumers and further establish itself as a leading financial services provider.
54.) Lehman reiterates strong buy, major acquisition target.
55.) Bank Boston Robertson Stephens reiterates buy.
56.) Hambrecht & Quist reiterates buy.
57.) First Boston reiterates buy.
58.) Goldman Sachs initiate coverage with a market outperform.
59.) Reccomendations on street include 5 strong buys, 5 buys, 1 hold. Zero sell.
60.) E*TRADE has also developed close ties to E-Loan and market-maker Knight-Trimark Group. 61.) 61.) E*TRADE is set to launch initiatives in insurance, mortgages, and credit cards.
62.) The new site is fast, has a wonderful look and the colors are even comforting!
63.) E*TRADE Platinum Service is fantastic!
64.) Power E*TRADE service is fantastic!
65.) Owns 100% of Share Data (Corporate Services).
66.) Owns 100% of Options Link (Corporate Services).
67.) Major alliance with America Online.
68.) Alliance with Bond Exchange (Bond trading).
69.) Alliance with First USA (Credit cards).
70.) Alliance with Insweb (Insurance).
71.) Owns 28% (with options,51%) of E*Offering (Investment Banking, research).
72.) Alliance with Softbank.
73.) Alliance with BancBoston Robertson Stephens.
74.) Alliance with Bridge Information (Financial news).
75.) Alliance with TheStreet.com (Financial news).
76.) Excellent shopping sites on their main site (revenue source, customers enjoy).
77.) TeleBanc is profitable and will add huge revenues to EGRP.
78.) TeleBanc will grow exponentially and add new customers to E*TRADE.
79.) Earnings per share growth is projected at 149.29% for September FY 00 “without” TeleBanc.
80.) Net revenues to Sep 97=156,395,000 Sep 98=245,317,000. Sep 99=Big$$$.
81.) Free resources available to the public on E*TRADE's Web site include breaking financial news, real-time stock and option price quotes, company financial information and news announcements, live market commentary, personalized investment portfolios, investor community areas, and search and filtering tools for mutual fund and fixed income products.
82.) The Company has spent approximately $1.8 million in fiscal 1998 and currently estimates that it will spend approximately an additional $5 million to ascertain that its core computer systems and those of its vendors are year2000 capable.
83.)E*TRADE receives international revenue from the licensing of rights which allow foreign licensees to offer on-line investing services using the E*TRADE brand name in their respective countries and on going
royalty payments based on transaction volume.
84.) Invested 50 million in RX.com. (Huge future returns).
85.) E*TRADE entered into a joint venture agreement with Electronic Share Information Ltd. ("ESI") to form E*TRADE UK. ESI is a leading provider of Internet financial services in the UK.
86.) Investment in Third Age Media, producers of ThirdAge.com, a comprehensive source of content, community and commerce on the Web for active older adults.
87.) My wife likes E*TRADE a lot!
88.) Commission revenues for the six months ended March 31, 1999 increased to $133.0 million, up 113% from $62.6 million for the same period a year ago.
89.) Order flow revenue increased to $17.9 million for the six months ended March31, 1999, up 39% from $12.9 million for the same period in the prior year.
90.) Order flow revenue accounted for only 12% of all transaction revenue in the six months ended March 31, 1999 compared to 17% in the comparable period in fiscal 1998.
91.) 18 July earnings report will beat estimates.
92.) E*TRADE is still, yes, still undervalued.
93.) E*TRADE will be 100 billion market cap in 3-5 years.
94.) E*TRADE chat community is 150,000 members strong.
95.) EGRP has much more planned than meets the eye.
96.) Stock is still oversold.
97.) Stock is due for a correction upwards.
98.) Mutual fund money, 401K plans and more people wanting to control their own finances.
99.) More and more young people are investing today and that means future growth.
100.) There is entirely too much short interest in the stock. The pendulum will swing soon.
Of course my 100 reasons are not all inclusive. You may have many more reasons to add to this. Will I ever sell my shares? Impossible for at least 10 years. Not one single share. No way. Stay the course because Mr. Christakos is a maestro and visionary pacesetter that will not let the shareholders down.
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