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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (69542)	7/25/1999 11:07:00 PM
From: Dwight E. Karlsen	Read Replies (1) \| Respond to of 164684

It is the sparkle that varies due to lots of aspects of each diamond. There you go. How can you reproduce the sparkle on the internet? The answer is, you can't accurately do it. I'm willing to let the commodity issue rest, as it is a topic that is a subjective issue, with the value of a particular brand being in the eye of the buyer. I would agree that Amazon has established a valuable brand in regards to its book selling business, at least value in the eyes of buyers. The sales numbers (along with lots and lots of publicity) seem to spell that out. Perhaps Amazon can leverage some of that brand recognition into many other areas, but I think they should be pickier than they are with what they associate themselves with. I wouldn't boast of buying my pet food at Amazon, for example. Likewise, it's a mistake for Starbucks to dilute (pollute) their brand if they tried to sell dishwasher detergent.

To: Glenn D. Rudolph who wrote (69542)	7/25/1999 11:16:00 PM
From: GST	Read Replies (2) \| Respond to of 164684

Glenn -- Last month I was in a store in Harajuku looking at watches with a Japanese women. I looked around the store and pointed to a display case and asked her opinion about the watches sealed in a display case. Her answer? Nobody will buy those watches. I was puzzled and asked why. Her answer? You can't touch them. I had not even noticed till then, but all the watches except the ones I pointed to were hanging from displays that allow you to walk about and handle them -- and sure enough, that is exactly what people were doing. I thought, why do you need to touch a watch to buy it -- but that is exactly what was needed. The exceptions? I once mentioned the watch running on internet time as an example -- ordered by a Japanese friend of mine from Swatch. The point? A whole lot of e-commerce speculates about consumer behavior that is very, very difficult to anticipate.