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Technology Stocks : Net Perceptions, Inc. (NETP) -- Ignore unavailable to you. Want to Upgrade?

To: SecularBull who wrote (1464)	7/26/1999 1:16:00 PM
From: John Carragher	Read Replies (2) \| Respond to of 2908

folks is this more competition: To: +John Carragher (12950 ) From: +Robert Gudenau Monday, Jul 26 1999 9:04AM ET Reply # of 12977 State-of-the-Art Oracle(R) Data Warehousing Technology Helps MatchLogic Take The Mystery Out of $5.5 Billion Web Advertising market MatchLogic Among World's Largest Oracle Data Warehousing Implementations July 26, 1999 08:00 AM REDWOOD SHORES, Calif., July 26 /PRNewswire/ -- As Web advertisers look for superior targeting capabilities and proof that their ads are hitting home, digital marketing powerhouse MatchLogic, Inc., a Colorado-based independent subsidiary of Excite@Home ATHM , provides them with the answers using one of the largest Oracle(R) data warehousing implementations in the world. Oracle's leading e-business platform, teamed with Oracle data warehouses containing more than 5.5 terabytes of demographic and Internet usage data, enables MatchLogic to successfully tackle the complex technical side of Web advertising, including targeting, data asset management, and performance tracking. At last count, MatchLogic data warehouses contained 67 million anonymous user profiles and reams of volunteered data that show how online consumers interact with banners, pop-ups, and other forms of online advertising. The data warehouses enable MatchLogic to target specific audience segments by demographics, lifestyle, and purchase intentions to provide a wide range of advertising strategies for its clients. Refining its own ad strategies by tracking ads and buying patterns with Oracle data warehousing technology, MatchLogic has increased its own Web advertising by 150% in the last year. MatchLogic can track consumer interaction with specific ads, from first click to final purchase. The collected data enables MatchLogic to quantify the effectiveness of its clients' Web advertising and to help clients learn their customers' preferences. Currently, MatchLogic collects data on 160 million Web page impressions every day, storing the data in an Oracle data warehouse. Soon to expand into broadband, MatchLogic plans to apply its digital marketing magic to interactive cable TV advertising beginning early next year. "The cornerstone of MatchLogic's business is our consumer knowledge base, which we built by tracking relevant clicks on the Web for millions of surveyed users. To store and analyze that much data, you need the kind of industrial strength, performance-optimized data warehousing solution that Oracle provides," said Jack Garzella, manager of database architecture at MatchLogic. "As the Web moves from a sales channel to a strategic and direct link to customers, we can help our clients effectively manage customer relationships anywhere in the digital medium." Oracle's data warehousing strengths go beyond the ability to manage huge amounts of data, according to MatchLogic. Fast data warehouse query response times enable MatchLogic to get the information it needs quickly. "MatchLogic was able to shorten query response time from six hours to 11 minutes by deploying Oracle data warehouse technology," said Michael Howard, VP of Oracle's Data Warehousing Program. "Only Oracle can provide a complete and integrated data warehousing solution to produce these types of performance results and business success." Oracle Corp. is the world's leading supplier of software for information management, and the world's second largest independent software company. With annual revenues of more than $8.8 billion, the company offers its database, tools and application products, along with related consulting, education, and support services, in more than 145 countries around the world.

To: SecularBull who wrote (1464)	7/26/1999 1:48:00 PM
From: stockman_scott	Read Replies (1) \| Respond to of 2908

<<My decision to sell is no reflection on my thoughts on NETP. This is simply an objective, defensive move.>> LoD: Thanks for the update.....sorry you chose to make that tough decision. I agree that the market is quite unstable and schizophrenic at times. I lightened up on NETP in the last 10 days when it was in the 20s BUT it continues to be one of my top 3 positions. It will be interesting to see if this company gets bought out or starts to receive the support it deserves in the weeks and months ahead. Best Regards and Good Luck with your Investing. -Scott