To: playavermont who wrote (10389 ) 7/27/1999 11:15:00 PM From: yzfool Read Replies (1) | Respond to of 28311
There is a rare opportunity available for a cable company to make a market stirring, trend setting business decision that will positively effect the market value of the companies involved. Its been mentioned in several articles, and on various threads. I'm going to mention it here for GNET long's feedback. (This may have been discussed already.) I believe that it will happen, as the debate for open access heats up, and as AOL share value struggles. In fact, the more heated the debate, the greater the impact and genius of this move when it is made: the for profit AOL/cable access alliance. Imagine all the traffic and revenue that would be directed to the lucky cable infrastructure and its affiliate cable ISP and Portal; imagine the mutual benefit to AOL's share value (currently this alliance would be very valuable to AOL; Charter name your price). This traffic , I believe, is unique and valuable. AOL has been described as a stepping stone for neophyte net surfers, both young and old but specifically a very young crowd drawn to community chats sites, where as other more specialized ISP's like PRODIGY attract a more professional net user (of course I am generalizing and there are many exceptions). The value of this market stems from the following: #1. Ad dollars flock to a youthful market to promote anything from clothing and music to sports and food. #2. Younger net users may be more comfortable making online financial transactions. #3. A beginner audience may be more receptive to new internet experiences and offerings, and therefore may explore to a greater degree. And finally #4 - size. GNET does not compete in this scenario; on the contrary, the relationship is complementary due to the translocated audience, and GNET's success still depends on its content offerings. Imagine GNET at #2 on Mediametrix. yzfool