To: Mohan Marette who wrote (137900 ) 7/28/1999 9:19:00 AM From: KS Respond to of 176387
ROUND ROCK, TEXAS, U.S.A., 1999 JUL 27 (NB) -- By Martin Stone, Newsbytes. Dell Computer Corporation [NASDAQ:DELL] has plunged headlong into the consumer Internet and PC markets as it launches an Internet service provider (ISP) service, a portal with a variety of surfer content, and a quality PC for $959, which includes a year's subscription to the service. The full-featured consumer PC comes with a year's free Internet connectivity through the company ISP, called Dellnet, and is priced at $959, less $75 if the customer decides to opt out of the ISP service, Dell spokesman Jerele Neeld told Newsbytes. Dell (NASDAQ:DELL), has traditionally shunned the low-end PC market but hopes to introduce new users to the Net, and capitalize on the creation of future online consumers. The PC is available to U.S. customers, includes all the key components such as the monitor, and doesn't require extension of the ISP service beyond the free year, the company says. The Dell Dimension PC is equipped with an Intel Celeron 400 megahertz computer chip, keyboard, monitor, Microsoft Windows 98 and Works application software, a 3-year warranty and online technical support. "It's a fairly high-end machine," Neeld says. The home PC market has recently been assaulted by a number of computer companies and service providers offering free or nearly free hardware and software designed to attract entry-level users to cyberspace. Dell enters the arena following many years of avoiding the low-cost PC market. The new strategy is based on a philosophy of building valuable ties to consumers by subsidizing initial PC and log-on costs with an eye toward profits on future goods and services. Janet Mountain, Dell consumer division vice president and general manager says the company is looking to build long-term relationships with customers by being a single-source technology provider and hopes to attract buyers who shun the thought of buying a PC from one source, arranging ISP connection through another, and seeking software from yet another. The marketing plan calls for follow-ups on each low-price PC sold, in terms of supplying new customers with a range of products through its Gigabuys online store at gigabuys.us.dell.com The ISP service includes partnerships with several other ISPs, including San Diego-based (At)Backup Inc., which offers Dellnet users 20 million bytes of online computer storage with bank-level security protection. In addition, Dell offers a simple method for launching and maintaining personal Web home pages from Homestead Technologies Inc. of Menlo Park, Calif. as well as an online digital picture-sharing service through Eastman Kodak Co. Dellnet is based on Internet services from MCI WorldCom Internet access. Reported by Newsbytes.com, newsbytes.com