To: Jeff Dryer who wrote (72463 ) 8/7/1999 11:53:00 AM From: Bilow Read Replies (1) | Respond to of 164684
Hi Jeff Dryer; In addition to being wildly optimistic about: (1) The internet's future percentage of the retail market. (2) AMZN's future percentage of internet revenues. (3) AMZN's future profit margins. he is also extraordinarily optimistic about (4) AMZN's future P/E. The funny thing, is that he basically presents the bear's case of declining growth, low sales per customer etc., then by using wildly high estimates of future growth, profitability &c., he shows that the current stock price might appreciate something like 12% per year. I prefer my 12% per year investments to be in things that are less risky. All he showed was basically that there exists some flights of the imagination that would value AMZN above its current price. I look around my home/office, at the retail things I have here. Most of them were not impulse buys, but when I want something, I want it now. When I wanted a new computer, I looked through the ads, drove over to Bellevue, and bought one. The snowboard the same way. My furniture, was mostly bought at auction, where I could see it. When is AMZN going to start selling mineral specimens by mail? Big piles of books are all over, they were mostly purchased with the intention of immediately reading them. The same with the music. My groceries, I buy to consume. If I bought these things from AMZN, I would have to wait, and, in addition, I would not be so sure of getting what I want. I also would have to mail it back if it were defective, rather than going to the local store. Imagine what it will be like to get replacements for defective merchandise from an on-line giant. I suppose that AMZN will get a cut of the ice-cream business, particularly that of the trucks that drive around selling popsicles to children. What a joke. I like to try my shoes on before I buy them. The fact is that AMZN went into the businesses where it could get high market share first. All the rest of the retail experience is harder to sell to. Will people buy clothes without being able to try them on? The problem is the sight-unseen nature of the sales experience, the delayed delivery caused by the mail, and the lack of human interaction with salespeople. What is the shipping on a Monopoly set, anyway? The mass merchandising of most of things we buy retail causes the shipping to be very low. Bezos chose books because of the high value relative to size, but also because of the fact that books are very standard. Jewelry, for instance, is not, nor is clothing. The fact is that I also like to BS with the small retailers that I regularly buy things at. -- Carl