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To: Victor Lazlo who wrote (72480)	8/6/1999 8:31:00 PM
From: Bill Harmond	Read Replies (3) \| Respond to of 164684

Victor, that's bullshit. Haven't you READ the recent articles about advertisers like Ford and Procter that are moving money by factors into Internet advertising this Fall? Did you read the piece from AOL that they are having a record 3Q?

To: Victor Lazlo who wrote (72480)	8/9/1999 10:32:00 AM
From: Wizard	Read Replies (1) \| Respond to of 164684

>>Word on the street has it that many internet advertisers are not renewing agreements. Others are bargaining hard for better terms. Just not paying off. Internet ad spending as a % of total advertising is very small and growing. It is impossible to generalize about internet ad spending when its this small a % of overall and big companies are all increasing their internet ad budgets. Obviously, just like other mediums, some ads work and some don't. Internet advertising is at least measureable versus TV or radio or paper/magazine advertising. The internet is much more targeted than anything else so the numbers will always be better for internet ads. Even if this isn't true, its impossible to refute given that the data for analyzing other mediums isn't reliable so nobody will ever know just how good the internet is relative to other mediums. Look at DCLK's growth. They are a pure play on targeted advertising on the internet and did 10.9 billion ads in the month of June and just said at a recent conference that they aren't losing any customers and business is not slowing. >>Everyone I know just blows by the ads- don't even see them. How is that different from your TV (remote control = mouse) or flipping by pages with ads in your Sports Illustrated?