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To: Wizard who wrote (72763)	8/9/1999 6:42:00 PM
From: Victor Lazlo	Read Replies (2) \| Respond to of 164684

<<The internet is much more targeted than anything else so the numbers will always be better for internet ads.>> Wizard- not sure i agree re targeting. Everywhere i go on the net i see links to amzn or b&n, credit card banners, and online broker banners. Other ad campaigns usually involve different media ads synchronized so that for example, you may see a product on a billboard, then hear it on a radio spot, then see a newspaper ad for it when you're at home that night. All this repetition is important for most products and services. It's interesting to med that the internet has created huge new ad revenues for tv and radio outlets. If fedex can be considered an internet stock, so can many broadcasting co's. My point i that ad rates onthe net are still in transition, and it's not all going in one direction. Victor

To: Wizard who wrote (72763)	9/9/1999 9:56:00 AM
From: Wizard	Respond to of 164684

Remember our conversations on internet advertising. This is from Lehmans upgrade of Yahoo today: "On September 15th Yahoo is expected to announce its new rate card to advertisers for the year ahead. We believe there is an excellent chance that rates will be 15%-20% higher, with certain rates up greater, others less. We believe this move will eliminate the view that Internet advertising rates are falling, and goes a long way in alleviating our concern that portals are commodities."