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To: Skeeter Bug who wrote (72729)	8/8/1999 10:39:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

gdr, but the customer would have to "know" they were at a good retailer. if they didn't "know" that then they might pay too much. right? This is true all though word of mouth eventually prevails like the market in pricing. gdr, the principle is simple. the less a customer knows, the more they are likely to pay. the more they know, the less they are likely to have to pay. Let's restate just a bit and state the customer will receive more for what they pay or a better value. This means the product and the service combined. we agree on the philosophy required to run a successful business long term. that is another issue. We do agree on this. I am not sure we disagree on the other<G> The semantics are close in that we both agree more information is better. Value will improve for the dollar spent so we may be saying the same thing. I believe if subsituted value for dollar received the net makes it far better for the consumer. If you agree with this, we agree completely. Glenn

To: Skeeter Bug who wrote (72729)	8/8/1999 10:45:00 PM
From: Bob Kim	Read Replies (1) \| Respond to of 164684

Skeeter Bug, have you ever checked out the current incarnation of 1800Batteries. I think it is called iGo or something like that. When Lou Gerstner made his famous Wal-Mart is going to kill everyone comment, I looked on IBM's site and 1800Batteries was one of the featured e-commerce success stories. I believe the company had less than $20 million in sales last year. Anyway, I got a catalog in the mail a few weeks ago and I had to laugh at the prices. Nearly everything I compared seemed considerably overpriced versus other online and bricks and mortar retailers. Apparently, this company is working on the principle the less the customer knows, the more they are likely to pay. Bob