To: nord who wrote (2902 ) 8/10/1999 5:58:00 AM From: nord Read Replies (1) | Respond to of 4400
newswire.ca DIGITAL SIGNAL PROCESSING EXPERT PREDICTS FUNDAMENTAL INDUSTRY SHIFT TOWARD SOFTWARE-ORIENTED DESIGN President of Siemens' Signal Processing Division Delivers Keynote Address At DSP World Featuring ICSPAT Conference SAN FRANCISCO, Aug. 4 /CNW/ -- Dr. Soenke Mehrgardt, president ofthe Signal Processing Division of Siemens AG, predicts a fundamental shifttoward software-oriented design in digital signal processing. He will discuss this transformation in a keynote address at DSP World Featuring ICSPAT, the world's leading conference and trade show for engineers and engineering managers working with signal processing technology. "The demands of system-on-a-chip design are driving the industry to new approaches in hardware/software co-design and reprogrammability for DSP cores," said Dr. Mehrgardt. "I am very pleased to discuss the impact of these changes at the DSP World Featuring ICSPAT conference. As the world's most comprehensive DSP conference, DSP World provides a forum that enables participants to exchange ideas, analyze the industry and develop future plans." DSP World featuring ICSPAT is the largest educational conference for engineers and researchers working with digital signal processing technology. This year's event, which combines practical DSP World workshops with the ICSPAT academic conference, runs from September 13-16 at the Toronto Metro Convention Center in Toronto, Ontario, Canada. Dr. Mehrgardt will review the demand for both general-purpose architectures and dedicated DSP solutions for particular applications, and discuss current approaches to increasing efficiency for future DSP applications, including parallel execution and superscalar structures. The fundamental shift that he predicts will provide more flexible configurationand integration of cores, memories and peripherals, and will provide a common strategy for customer intellectual property and application specific designs. Dr. Mehrgardt joined Siemens AG in 1993 as vice president of manufacturing standard integrated circuits. In 1996 he was named president of consumer electronic ICs and one year later became president of the entire signal processing division. Before joining Siemens, he was director of worldwide semiconductor production at International Telephone and Telegraph (ITT), and was a member of the faculty of physics, with a chair in research and development in psycho-acoustics at the University of Goettingen in Germany, where he earned his doctorate in natural sciences in 1981. Earlier in hiscareer he also worked at Bell Labs on a research project in speech perception. His research is reflected in more than 80 publications and patents. www.dspworld.com and ICSPAT Online at www.icspat.com.