FWIW, a few tidbits, all favorable on CMGI:
Adsmart Announces ad-buy.com; Adsmart is First Major Online Ad Network
to Deliver e-commerce Site for Small Businesses
ANDOVER, Mass., Aug 17, 1999 (BUSINESS WIRE via COMTEX) --
Adsmart(http://www.adsmart.net), a majority-owned subsidiary of CMGI,
Inc., (Nasdaq:CMGI) announced today the first program of its kind from
a major online ad network directed at smaller-sized businesses
interested in advertising on the Web. Officially launching in
mid-September, small businesses can go to www.ad-buy.com to purchase
impressions entirely online.
By offering this unique online advertising opportunity, Adsmart will
give businesses that cannot meet the requirements of a traditional
online ad network the opportunity to advertise on premium sites within
the Adsmart Network specifically targeted at their customer base. At
the same time, Adsmart will be able to generate a revenue stream from
this new, standalone e-commerce site.
"We realized that there were many small businesses who could not afford
to advertise their company online and we saw a great opportunity in the
market to be the first major online advertising network to deliver this
type of e-commerce site," said John Federman, Chairman and CEO of
Adsmart. "By developing ad-buy.com, we are giving smaller companies a
venue to promote their business while bringing an additional revenue
stream to our growing Network."
Users purchase impressions directly online at the Adsmart ad-buy.com
site, the insertion order is dynamically sent to traffic, finance and
sales and the payment is immediately verified and processed.
Advertising and promoting consists of ad banners throughout the Adsmart
Network and limited print advertising in trade publications targeting
small Web publishers. For more information on this site visit
adsmart.net. The official e-commerce site will be
launched at ad-buy.com in mid-September.
About Adsmart
Adsmart, a majority-owned subsidiary of CMGI, Inc., is an online
advertising network comprised of more than 300 Web sites totaling 2
billion monthly impressions. Adsmart's mission is to combine the
branding power of traditional media with the precision and
interactivity of new media to provide effective marketing opportunities
for advertisers, and a profitable advertising revenue stream for Web
publishers. Adsmart is headquartered in Andover, MA with more than 65
full-time salespeople in the six major advertising markets: New York,
Chicago, Detroit, Los Angeles, Boston andSanFrancisco.
Corporate headquarters is located at 100 Brickstone Square, 5th Floor,
Andover, MA 01810. Telephone: 888-559-8222. Fax: 978-684-3618.
Additional information is available on the company's Web site
adsmart.net.
Copyright (C) 1999 Business Wire. All rights reserved.
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CONTACT: Adsmart
Kerry Bard, 978/684-3725
kbard@adsmart.net
WEB PAGE: businesswire.com
GEOGRAPHY: MASSACHUSETTS
INDUSTRY CODE: COMED
COMPUTERS/ELECTRONICS
TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
------------------------------------
NaviSite Enters Strategic Agreement with Oracle; Hosted Oracle 8i
Database Forms Key Addition to Company's E-Commerce Application
Outsourcing Strategy
ANDOVER, Mass., Aug 17, 1999 (BUSINESS WIRE via COMTEX) -- In order to
expand the scope of the company's e-commerce application services
strategy, NaviSite, Inc. today announced that the company has entered
into an agreement with Oracle Corp. Under terms of the agreement,
NaviSite, a leading Application Service Provider (ASP) and Web hosting
company, will offer the Oracle8i database on a service bureau basis to
its e-business applications customers.
With its product line of outsourced Web application services, NaviSite
is building a comprehensive portfolio of supported applications,
designed to cover each element of a successful e-business on the Web.
Since databases that power Web sites and their applications form a
critical underpinning of all online commerce, NaviSite's agreement with
Oracle for the Oracle8i database is a milestone in NaviSite's execution
of its application services strategy. By making Web applications more
accessible to companies of all sizes via a service bureau approach,
NaviSite helps to remove key barriers to getting businesses online.
"ASPs like NaviSite are key to Oracle's commitment to providing all
sizes of companies with the Oracle8i database to power their
e-businesses," said Karen White, senior vice president, Worldwide
Business Development for Oracle. "Oracle is committed to working
closely with NaviSite and other ASPs to help them provide unparalleled
quality of service to the e-businesses that rely on their hosted
database services."
By taking advantage of NaviSite's expertise to support and manage these
databases, customers can focus on their core competencies, eliminating
the need to redeploy expertise and in-house resources to keep databases
functioning at topperformance.
"NaviSite's dedication to providing a comprehensive portfolio of
outsourced e-business applications is underscored with the announcement
of our strategic agreement with Oracle," said Jay Seaton, Vice
President of Marketing for NaviSite. "As an experienced ASP, our
ability to provide a broad scope of application outsourcing resources
will help customers to fully reap the enormous benefits of setting up
their online businesses using Oracle8i databases."
Oracle8i, the world's first and only Internet database, changes the way
information is managed and accessed to meet the demands of the Internet
age, while providing significant new features for traditional
applications. Using solutions developed and deployed with Oracle8i,
combined with NaviSite's expertise as an ASP, any organization can
exploit the unlimited opportunities the Internet provides. Oracle8i
provides advanced tools to manage all data found in today's most
popular Web sites -- and the performance and scalability needed to
support these sites and other applications. The combination of Oracle8i
databases with NaviSite's professional services andportfolio of hosted
e-business applications delivers ease-of-use, power and
price/performance for Web applications.
NaviSite currently uses Oracle databases as a fundamental part of
certain outsourced applications including Engage's AdBureau and Open
Market's Transact. In addition, the company hosts many major
installations on behalf of clients like Planet Direct.
Oracle8i is the latest generation of the world's leading database and
the first designed specifically as an Internet development and
deployment platform. It enhances Oracle's industry-leading technology
and features to make it easier than ever for businesses, application
developers and systems integrators to create dynamic database-driven
intranet and Web applications. Oracle8i provides an alternative to
client/server computing by allowing data and applications tobe managed
on a small number of professionally managed servers, simplifying the
deployment and upgrading of applications as well as the management and
backup of data providing customers with superior performance, security
and reliability of their applications -- resulting in a lower total
cost of operations.
Pricing and Availability
NaviSite's services for Oracle 8i are currently available. For more
information on pricing, please contact NaviSite at 888.298.8222.
About NaviSite
NaviSite, Inc., a majority-owned subsidiary of CMGI, Inc. with
minority investments from Dell Computer Corporation and Microsoft
Corporation, is a leading provider of outsourced Web hosting and
application services for companies conducting mission-critical business
on the Internet. The company's goal is to helpcustomers focus on their
core competencies by outsourcing the management and hosting of mission
critical Web sites and applications.
NaviSite's SiteHarbor(R) solutions provide secure, reliable,
co-location and high-performance hosting services, including
high-performance Internet access, and high-availability server
management solutions through load balancing, clustering, mirroring and
storage services. In addition, NaviSite's enhanced management services,
beyond basic co-location and hosting, are designed tomeet the expanding
needs of businesses as their Web sites and Internet applications become
more complex and as their needs for outsourcing all aspects of their
online businesses intensify. The company's application services, which
include application hosting, management and rental, provide
cost-effective access to, as well as rapid deployment and reliable
operation of, business-critical applications.
For more information about NaviSite, on the East coast call
888.298.8222, on the West coast call 888.755.5525. NaviSite is
headquartered at 100 Brickstone Square, 5th Floor, Andover, MA 01810.
SiteHarbor is a registered trademark of NaviSite, Inc.
Oracle is a registered trademark and Oracle8i is a trademark or
registered trademark of Oracle Corporation.
Other names may be trademarks of their respective owners.
Copyright (C) 1999 Business Wire. All rights reserved.
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CONTACT: NaviSite, Inc.
Brenda Suarez, 978.684.3578
bsuarez@navisite.com
or
Mindstorm Communications
Matt Langan, 212.320.2134
mlangan@mindstormcomm.com
WEB PAGE: businesswire.com
GEOGRAPHY: MASSACHUSETTS
INDUSTRY CODE: COMED
COMPUTERS/ELECTRONICS
TELECOMMUNICATIONS
INTERACTIVE/MULTIMEDIA/INTERNET
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
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