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To: HG who wrote (12628)	8/18/1999 11:06:00 PM
From: James Thompson	Read Replies (1) \| Respond to of 19700

Adsmart Announces ad-buy.com Adsmart is First Major Online Ad Network to Deliver e-commerce Site for Small Businesses Business Wire - August 17, 1999 08:45 ANDOVER, Mass.--(BUSINESS WIRE)--Aug. 17, 1999--Adsmart (http://www.adsmart.net), a majority-owned subsidiary of CMGI, Inc., (Nasdaq:CMGI) announced today the first program of its kind from a major online ad network directed at smaller-sized businesses interested in advertising on the Web. Officially launching in mid-September, small businesses can go to www.ad-buy.com to purchase impressions entirely online. By offering this unique online advertising opportunity, Adsmart will give businesses that cannot meet the requirements of a traditional online ad network the opportunity to advertise on premium sites within the Adsmart Network specifically targeted at their customer base. At the same time, Adsmart will be able to generate a revenue stream from this new, standalone e-commerce site. "We realized that there were many small businesses who could not afford to advertise their company online and we saw a great opportunity in the market to be the first major online advertising network to deliver this type of e-commerce site," said John Federman, Chairman and CEO of Adsmart. "By developing ad-buy.com, we are giving smaller companies a venue to promote their business while bringing an additional revenue stream to our growing Network." Users purchase impressions directly online at the Adsmart ad-buy.com site, the insertion order is dynamically sent to traffic, finance and sales and the payment is immediately verified and processed. Advertising and promoting consists of ad banners throughout the Adsmart Network and limited print advertising in trade publications targeting small Web publishers. For more information on this site visit adsmart.net. The official e-commerce site will be launched at ad-buy.com in mid-September. About Adsmart Adsmart, a majority-owned subsidiary of CMGI, Inc., is an online advertising network comprised of more than 300 Web sites totaling 2 billion monthly impressions. Adsmart's mission is to combine the branding power of traditional media with the precision and interactivity of new media to provide effective marketing opportunities for advertisers, and a profitable advertising revenue stream for Web publishers. Adsmart is headquartered in Andover, MA with more than 65 full-time salespeople in the six major advertising markets: New York, Chicago, Detroit, Los Angeles, Boston and San Francisco. Corporate headquarters is located at 100 Brickstone Square, 5th Floor, Andover, MA 01810. Telephone: 888-559-8222. Fax: 978-684-3618. Additional information is available on the company's Web site adsmart.net. CONTACT: Adsmart Kerry Bard, 978/684-3725 kbard@adsmart.net