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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: d[-_-]b who wrote (71114)	9/5/1999 6:23:00 PM
From: Bill Jackson	Read Replies (1) \| Respond to of 1575624

Eric, Stroke the boss's ego? The higher speeds are more profitable and lower in yield, so a balance exists which can be maximised. AMD now has the fastest speed and it looks like they will keep the speed crown for a year or two with tweaking of the Athlon is dimension and process. Bill

To: d[-_-]b who wrote (71114)	9/5/1999 9:05:00 PM
From: tejek	Read Replies (4) \| Respond to of 1575624

RE <<<So your point is AMD will go for speed to achieve some status at the cost of profits. In light of Intel's recent delays, throwing away the opportunity to actually sell product so they can stroke the bosses ego by having people yell from the roof top's "AMD has the fastest x86 cpu in all the land". That's really smart.>>> Actually it is very smart and its called good marketing. AMD does not have a lot of product identification in the marketplace. THE FASTEST CHIP IN ALL THE LAND gives it in a very brief period of time a very strong identity......identity that often takes a company years to achieve. Secondly, intc, in its fear, is pulling out all the stops. And it can with its money and size. The only thing AMD has got going for it, is the element of surprise. So hold back your best and introduce it when it does you the most good. I can't imagine the bin yields are that great at 650MHz, that there is a major loss of profits. The name of the game is keep intc on its toes.....have you not noticed how noisy it is out of intc headquarters and how quiet out of AMD's. ted