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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?


To: Mohan Marette who wrote (6698)9/10/1999 8:33:00 PM
From: Mohan Marette  Read Replies (1) | Respond to of 12475
 
Brunswick wants to sell 200 bowling lanes a year

INDIAN yuppies' growing penchant for the game of bowling is forcing global players in the leisure business to rework their marketing strategies...

That is a significant jump, considering that India has only 150 bowling lanes in about 10 cities as of now. Of these, Brunswick has set up 87 lanes in 21 centres in 10 cities. The rest of the market is with Brunswick?s American competitor AMF and other assorted brands. The company targets 2,000 lanes in the next five years...


economictimes.com