America Online andgreatEntertaining.com Announce Multi-Year, Multi-Million DollarAgreement
September 16, 1999 08:21 AM
SAN FRANCISCO and DULLES, Va.--(BUSINESS WIRE)--Sept. 16, 1999--
Agreement Will Bring Consumers a One-Stop Answer to Entertaining Needs
With the holiday season fast approaching, greatEntertaining.com, the party supplies and entertaining ideas company, and America Online, Inc. AOL , the world's leading interactive services company, today announced a three-year, $10.1 million e-commerce agreement under which greatEntertaining.com will have key placements in several areas of various AOL interactive properties.
Under the agreement, greatEntertaining.com's entertaining and party supplies will be available through an anchor placement in the Tabletop and Entertaining departments of the Shop@AOL, AOL.COM, CompuServe and Netscape online shopping destinations.
The agreement also includes online and offline cross promotional opportunities. GreatEntertaining.com plans to launch the site in October, in time for Halloween, holiday and millennium party planning.
"AOL's extensive family of brands will play a significant role in helping us reach our target audience," said Christy Ross, Chief Operating Officer and founder of greatEntertaining.com. "greatEntertaining will provide AOL customers a one-stop, stress-free solution for entertaining advice and party supplies. We believe this targeted, event-driven marketing approach will allow us to build awareness and revenue rapidly, and position us for strong growth in the future."
"Bringing greatEntertaining into our new Shop@AOL marketplace gives AOL and CompuServe members and visitors to our Web-based brands a more convenient way to meet their party planning and party supply needs, and another great reason to shop online with AOL and our family of brands," said Myer Berlow, AOL's President of Interactive Marketing.
About greatEntertaining.com
GreatEntertaining.com is a comprehensive, one-stop shop for great entertaining ideas and party supplies online. Backed by one of Silicon Valley's most prominent venture capital firms, Benchmark Capital, the company's goal is to help make the celebration of life's meaningful occasions successful, stress-free and fun.
Passionate about excellent customer satisfaction, greatEntertaining.com has invested in a state-of-the-art distribution system to assure that customers receive their orders on time. It aims to offer the widest selection of party goods, entertaining ideas and enduring entertaining products found anywhere. The site can be found at www.greatentertaining.com after its launch in October.
About AOL
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
America Online, Inc., operates: two worldwide Internet services, America Online, with more than 17 million members, and CompuServe, with approximately 2 million members; several leading Internet brands including ICQ, AOL Instant Messenger and Digital City, Inc.; the Netscape Netcenter and AOL.COM portals; the Netscape Navigator and Communicator browsers; AOL MovieFone, the nation's No. 1 movie listing guide and ticketing service; and Spinner Networks and NullSoft, Inc., leaders in Internet music.
Through its strategic alliance with Sun Microsystems, the Company develops and offers easy-to-deploy, end-top-end e-commerce and enterprise solutions for companies operating in the Net Economy.
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