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To: Mephisto who wrote (4640)9/22/1999 4:19:00 PM
From: Patriarch  Read Replies (1) | Respond to of 6180
 
Surf Receives Investment from Texas Instruments; Opens Door for Wider Range of Software Access Solutions


September 22, 1999 11:00 AM
MAYNARD, Mass. and TERADYON, Israel, Sept. 22 /PRNewswire/ -- Surf Communication Solutions Ltd. (Surf), today announced that Texas Instruments Inc. TXN has made an investment in Surf. Specific financial details were not disclosed.
Surf provides open system software products that are embedded into telecommunication systems for flexible and scalable handling of xDSL, high- speed V.90 data modem, fax and voice media streams. Surf markets its products to manufacturers of telephony systems, networking equipment, wireless systems, and electronic consumer goods.

"Texas Instruments Digital Signal Processors lead the industry in performance," said Dr. Amnon Gavish, Surf's CEO and founder. "Our remote access software running on Texas Instruments C5000 and C6000 platforms provides telecommunication OEMs with unbeatable solutions. The investment from Texas Instruments deepens what has already been a very close and mutually beneficial relationship," Dr. Gavish added. "The Texas Instruments' investment will help us implement our strategy of providing leading telecommunication OEMs with customizable and differentiated open system software access solutions."

"Surf is one of TI's top DSP software third parties, so we are excited about investing in them and working toward their continued success," said Wayne Lieberman, Worldwide Strategic Software Business Manager at Texas Instruments. "With their focus on TI DSP based modular software, together we'll be able to provide customers with a wide range of programmable DSP solutions for today's ever expanding markets."

About Surf

Founded in 1996, Surf Communication Solutions Ltd. is a developer and supplier of data communication protocol and management software that lends flexibility, scalability, and high density to products handling xDSL, high speed data modem, fax, and voice transmissions. The company's open system software is integrated into embedded data communication equipment developed by original equipment manufacturers in the telecommunications, telephony, and electronic consumer goods industries. Surf is a privately held company headquartered in Teradyon, Israel, with offices in the United States, Europe and Asia. Information about Surf's products and services can be found at Surf's website, surf-com.com, or by contacting the company at +972-4-9990070.

North America:
Surf Communication Solutions, Inc., Two Clock Tower Place, Suite 310,
Maynard, MA 01754, Tel: (781)-837-8424, Fax: (978)-461-1725
Info@surf-com.com, surf-com.com.

Outside North America:
Surf Communication Solutions, Ltd., Beit Rabin, Teradyon, 20179 Israel,
Tel: (+972)-4-999-0070, Fax: (+972)-4-999-0072.

Company Contact: PR Agency Contact
Jacob Bridger Bob Robson
+972-4-9990070 Ext. 133 210-820-3070 ext. 103
jbridger@surf-com.com bobr@weinkrantz.com

SOURCE Surf Communication Solutions Ltd.



To: Mephisto who wrote (4640)9/22/1999 4:21:00 PM
From: Patriarch  Read Replies (2) | Respond to of 6180
 
TI launches software to speed up chip programing

September 20, 1999 02:21 PM Eastern Time
DALLAS, Sept 20 (Reuters) - Texas Instruments Inc. TXN on Monday unveiled software it said would dramatically cut the time needed to create products based on digital signal processors, the computer chips TI manufactures.

TI said its ExpressDSP development software allowed companies that make products such as cell telephones to combine more easily existing chunks of computer code, or modules, used to program DSP chips for particular functions.

The software package also includes standards that allow different devices to use the same library of modules and allows for the faster testing of new programs, the Dallas-based computer chip maker said in a statement.

"ExpressDSP is expected to reduce development time by more than 50 percent, speeding products to market and increasing the innovation rate of new applications," TI said.

Based on experience with 40 manufacturers who tested the software, TI said it expected up to 10 times as many new applications to be developed over the next five years as would have been the case without ExpressDSP.

This would sharply raise demand for the DSP chips TI makes. The chips are at the heart of digital communications, converting sound and images into the digital signals that computers understand.

TI produces nearly half of the world's DSP chips for a growing market of wireless phones, high-speed modems and new technology still on its way to the market such as Internet audio players, which record music from the Internet for later play-back.

Texas Instruments said the time saved in development allowed manufacturers to come up with more features and to get a product to market more quickly.

"It allows you more time to focus on differentiating (a product) for competitive advantage because you don't have to spend as much time reinventing the wheel," said Leon Adams, manager of worldwide DSP strategic marketing at TI.

((Marcus Kabel, Dallas newsroom, 972 980 4192, fax 972 233 3165))

REUTERS