To: VeloSpeed who wrote (2066 ) 9/29/1999 12:26:00 PM From: Probart Respond to of 2419
Wednesday September 29, 11:47 am Eastern Time Internet banks to outpace branch banks on profit LONDON, Sept 29 (Reuters) - Internet banks can be much more profitable than their conventional rivals provided they achieve a critical mass of customers, a new study revealed on Wednesday. ''The primary factor limiting Internet profits is the decision by most competitors to increase their spending on marketing efforts to acquire new customers,' said Strategic Finance, a quarterly issued by the Economist Intelligence Unit. The study looked in detail at the performance of two leading Internet banking operations and compared them with a broader index of profitability developed by Andersen Consulting. The latter included online brokers and small banks. One of the Internet banks had consistently achieved higher revenues per customer than online brokers and small banks, but it had significantly higher costs per customer. The other Internet bank had lower costs than small banks, but was roughly equal to online brokers. These could be explained by the Internet banks' high marketing spend and the fact that their combined customer base is less than one-tenth of the average number of customers per bank and online broker in the sample, Strategic Finance said. One of the Internet banks increased marketing spend to more than $150 per customer last year from $35 in 1997 and was expected to spend even more this year. Despite the costs, however, both Internet banks made a profit per customer. The online brokerage sample failed to generate profits while small banks made modest profits, the quarterly said. Internet banks are mushrooming in the United States and Britain. U.S. initiatives include net.b@ank (netbank.com), which claims to be the biggest pure Internet bank, and Wingspan bank (WingspanBank.com). In Britain, insurer Prudential's (quote from Yahoo! UK & Ireland: PRU.L) Egg (egg.co.uk) burst into the market last year with competitive interest rates on savings accounts and expects to break even in 2001. Two others, first-e (first-e.com) by Irish-based holding company enba and, most recently, smile.co.uk by the Co-operative Bank (quote from Yahoo! UK & Ireland: CPBB_p.L) , have also launched. -