SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Rambus (RMBS) - Eagle or Penguin -- Ignore unavailable to you. Want to Upgrade?


To: grok who wrote (31541)10/5/1999 1:27:00 PM
From: Orion  Read Replies (1) | Respond to of 93625
 
You're right Public Relations is probably not the right term.
I would rather say Crisis Communication, ensuring the potential users and users of the Rambus technology that this is a specific and short term problem (very short, the shortest ever...) due to the state-of-the-art profile of this new tech. which will be solve soon with the collaboration of all the parties involved.
In this kind of situation you can't hide the reality to those who believe in your tech and have already been spending a lot of money to use and develop this tech.
My opinion FWIW
Orion