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To: LANCE B who wrote (2628)10/5/1999 3:38:00 PM
From: LANCE B  Read Replies (3) | Respond to of 2942
 
SFAD -news looks huge for a .02 cent stock
(COMTEX) B: SAFE TECHNOLOGIES ANNOUNCES ACQUISITION OF INTERNET FRANC
B: SAFE TECHNOLOGIES ANNOUNCES ACQUISITION OF INTERNET FRANCHISE COMPANY

PALM BEACH, Fla., Oct 5, 1999 /PRNewswire via COMTEX/ -- Safe
Technologies International, Inc., (OTC Bulletin Board: SFAD) announced
today that it had closed an acquisition of Connect.ad, an Internet US
Franchisor Company, comprising three companies: "Connect.ad" (the
master franchisor); Connect.ad Services (the Web Design/Hosting
services company); Connect.ad of South Florida (a prototype Franchise
operation, owned, to date, by the Parent company, Connect.ad).

Brad Tolley, Vice President of Investor Relations, reported, "We view
Connect.ad as the entity which will be the core of our Internet
business expansion, in the US, Europe, South America, and Asia. SFAD
has been assembling 'Internet pieces' -- Internet malls, E Commerce
capability, Site Hosting and Web Design expertise, Internet Consultancy
and Network services, etc. We needed a cohesive entity, from which all
of our electronic services could emanate. Connect.ad provides that
vehicle for us."

Connect.ad is a comprehensive, unique, Marketing and Sales Internet
Franchise, vastly different from the majority of US Internet Franchises
on the market today, which are technology based. The Connect.ad
Franchisee will own and operate an "electronic advertising agency,"
specializing in providing customers with full-service electronic agency
services in addition to web development and site hosting, e-commerce,
customer and tech support. All of the technology and support services
will be provided to the Franchisee by the Connect.ad Services, Inc.,
based in Boca Raton, Florida. The Franchisee will also have territorial
rights for new product sales and companies generated for SFAD's online
malls: CybermallsCastle.com; TheGlobalDeli.com, and the
FamousShoppingStreets.com. Franchisees will "sell" and function as
Senior Account Executives in their territory.

"Our ideal franchisee," said Mr. Tolley, "is a 'sales- and/or
marketing-' oriented individual, who wants to profit and participate in
the Internet growth and who doesn't want to deal with adding tech staff
to his payroll. Connect.ad Services, Inc., will provide all the
'back-end' technical support for Franchisees' sales territories.
Connect.ad will be offering Franchises for sale, all across the United
States and Europe, in various sized territories. Current talks are
underway with several professional organizations in the United Kingdom
who will handle Connect.ad Franchise opportunities abroad. The formal
Connect.ad Training Program for Franchisees is being expanded and will
be housed in a new, enlarged training facility in Boca Raton, Fl."

Forward-Looking Statements: Except for the historical information
contained herein, this news release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act of
l934, as amended, that may involve risks and uncertainties, including
those relating to the availability of suitable financial resources, the
availability of management, unproven market for SFAD's products and
services as well as other risks detailed from time to time in the
Company's SEC reports, including reports on Form 10KSB for the year
ended December 31, 1998.

SOURCE Safe Technologies International, Inc.
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
-0-
CONTACT: Brad Tolley, VP, Investor Relations of Safe Technologies
International, Inc., 561-832-2700, or e-mail,
investor.relations@safetechnologies.com

WEB PAGE: safetechnologies.com

GEOGRAPHY: Florida

INDUSTRY CODE: CPR
MLM

SUBJECT CODE: TNM
OTC

*** end of story ***