AltaVista to Deploy Engage's Profiling Technology to Enhance Profile-Driven Advertising
TUESDAY, OCTOBER 12, 1999 10/12/99 9:53:00 AM
- BusinessWire
PALO ALTO, Calif., Oct 12, 1999 (BUSINESS WIRE) -- AltaVista Company, the premier media and commerce network and top 10 Internet site at altavista.com, has selected Engage Technologies, Inc. (NASDAQ:ENGA) to provide enhanced profile-driven online advertising technology and services. AltaVista and Engage are both majority-owned operating companies of CMGI, Inc. (NASDAQ:CMGI).
AltaVista will deploy Engage's ProfileServer, an application-independent profiling platform that generates and delivers complete, individual profiles of web visitors in real time, allowing sites to deliver targeted advertising and content through leading applications. The Web-based profiling solution will further enable advertisers throughout the AltaVista Network to more effectively target relevant advertising messages and provide specific e-commerce offers to users based on comprehensive visitor profiling. AltaVista advertisers will benefit from a greater ability to accurately track and measure the effectiveness of their advertising campaigns with this new technology. Terms of the agreement were not disclosed.
"AltaVista is a premium network for advertisers to reach a desirable and affluent online audience," said Rod Schrock, president and CEO of AltaVista Company. "The profile-driven technology adds another potent weapon in our arsenal for advertisers to hone their messages to Web enthusiasts."
"Given the explosion in Internet marketing and the fierce competition for the attention of online users, our mission is to help marketers understand their audience, deliver relevant messages and offers, and ultimately increase the overall value of the ir online marketing efforts," said Paul Schaut, president and CEO of Engage. "We are pleased that an industry leader such as AltaVista has selected Engage to enhance its current targeting environment and offer its customers a greater return on their marketing investment."
AltaVista will also participate in Engage AudienceNet, the industry's first Web-wide profile driven ad network announced today by Engage. Engage AudienceNet enables media buyers and advertisers to achieve more accurate ad targeting by allowing the purchase of online media based on the detailed profile of their target audience. This will allow AltaVista to take full advantage of the visitor profile data found within the Engage Knowledge database.
AltaVista's enhanced targeted advertising services will be available throughout all of AltaVista's online properties.
About Engage Engage Technologies, Inc., (NASDAQ:ENGA) a majority-owned operating company of CMGI, Inc., (NASDAQ:CMGI), is a leading provider of profile driven Internet marketing solutions. Engage offers a range of software products, data, and services that enable Web publishers, advertisers and merchants to target and deliver advertisements, commerce and e-commerce offerings to their audiences and to measure their effectiveness. On September 23, 1999, Engage entered into a definitive agreement to acquire AdKnowledge Inc., a leading provider of complete Web marketing management services focused entirely on the needs of online marketers and agencies. Upon completion of the deal, AdKnowledge will operate as a wholly-owned subsidiary of Engage.
Engage's core product and services include Engage Knowledge, a global database that currently contains more than 35 million anonymous consumer profiles, and Accipiter AdManager, an online advertising management system that automates the scheduling, targeting and delivery of ads on Web sites and the reporting of campaign results. Engage offers Web traffic verification, measurement and analysis, and research through its wholly-owned subsidiary, I/PRO. Additionally, Engage is partnering with various resellers and system integrators who will integrate Engage's local profile software, ProfileServer and DecisionSupportServer, to E-Commerce merchants across the U.S. For more information about Engage, please visit www.engage.com.
About AltaVista Company AltaVista Company is the premier online media and commerce network. The company integrates unique Internet technology and services to deliver relevant results faster for both individuals and Web-based businesses. By combining distinctive AltaVista br and services with 'best of the Web' partnerships, the AltaVista Network creates the most satisfying Internet experience. AltaVista is building on its heritage of technology and innovation leadership, offering award-winning services including: My Alta Vista, AltaVista Finance, FreeAccess, the AltaVista microportal, AltaVista Search, AltaVista Local Portal Services, and AltaVista's Shopping.com. For more information, visit AltaVista at altavista.com. AltaVista is a majority-owned operating company of CMGI Inc., based in Andover, Mass. Compaq Computer Corporation holds the remaining minority stake in AltaVista.
About CMGI With nearly 50 companies, CMGI, Inc. (NASDAQ:CMGI) represents the largest, most diverse network of Internet companies in the world. This network includes both CMGI operating companies and a growing number of synergistic investments through its venture capital affiliate, @Ventures. CMGI leverages the technologies, content, and market reach of its extended family of companies to foster rapid growth and industry leadership across its network, and the larger Internet Economy. Microsoft, Intel, Sumitomo and Compaq hold minority positions in CMGI. CMGI Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3814. Additional information, including a complete list of all the companies in the CMGI network, is available at cmgi.com.
Statement Under the Private Securities Litigation Reform Act Except for the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties which might cause the results of such forward-looking statements to differ materially from those anticipated. Such risks and uncertainties include failure of Engage AudienceNet to perform on a widely-deployed commercial basis as effectively as suggested by preliminary test results, failure of Engage AudienceNet to achieve customer acceptance, privacy concerns, slower than expected growth in Internet advertising, increased competition, the timely development of new profile-based products and services, and other risks detailed in the Company's Registration Statement on Form S-1 declared effective on July 19, 1999 under the Securities Act of 1933.
AltaVista and Zip2 are registered with the U.S. Patent and Trademark Office. Shopping.com and Homebase are trademarks of AltaVista Company or its affiliates. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.
Copyright (C) 1999 Business Wire. All rights reserved.
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CONTACT: AltaVista Company
David Emanuel, 650/617-3496
david.emanuel@altavista.com
or
Engage Technologies, Inc.
Kathleen Kreis, 919/872-7755
kathleen@engage.com
Tom Barth, 978/247-5310 (Investor Relations)
tbarth@engage.com
WEB PAGE: businesswire.com
GEOGRAPHY: CALIFORNIA MASSACHUSETTS
INDUSTRY CODE: COMPUTERS/ELECTRONICS
E-COMMERCE
NETWORKING
INTERNET
ADVERTISING/MARKETING
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