To: Bill Jackson who wrote (74644 ) 10/8/1999 11:54:00 AM From: Goutam Read Replies (1) | Respond to of 1572877
Bill, Another Dell article for you ...nikkeibp.asiabiztech.com Dell Japan Marks Up Some PCs, But Denies Quake's Influence October 8, 1999 (TOKYO) -- Dell Computer Corp. of Japan recently marked up some of its PCs, citing the rising prices of memory. However, it said the Taiwan earthquake was not a direct factor behind its price hike. The massive earthquake in Taiwan on Sept. 21 caused damage to Taiwan manufacturers of major PC parts and components, such as memory and liquid-crystal display panels. As a result, prices of PC parts and components surged in the wake of the earthquake. Japanese PC makers are now investigating the negative effect of the earthquake in Taiwan on the shipment of their products. Many said they are continuing their investigations, and they were not ready to announce the results as of the end of September. It is, however, evident that the supply of PC parts will drop temporarily under the negative influence of the earthquake. Although Japanese manufacturers of PCs and PC parts have some parts stocks at present, it is certain that the prices of PCs will go up, or PCs will be in short supply towards the end of this year, when the manufacturers will run out of stock. In response to the surge in the price of memory, Dell Computer marked up some of its PCs on Sept. 29. The desktop DIMENSION series and the notebook-type INSPIRON series were subject to the price hike. The prices of the PCs equipped with 64MB of main memory were raised by 6,000 yen, and the prices of PCs with 128MB of main memory were raised by 12,000 yen. (107.43 yen = US$1) A Dell Computer spokesperson said, however, that, "We raised the PC prices in response to the surging price of memory, which has been continuing since before the earthquake. So the Taiwan earthquake has no direct link with our price hike." Many other PC manufacturers also said that the increase in the price of PC parts resulting from the earthquake will not necessarily push up the price of their PCs immediately. "Some PC parts, whose prices are currently surging, account for a small portion of the entire PC production cost," said a Hitachi Ltd. spokesperson. "We are purchasing many PC parts on a long-term contract basis. So we will hardly be affected by a temporary rise in the prices of PC parts," said a spokesperson from NEC Corp. Toshiba Corp., which is manufacturing mainly notebook PCs, said, "The parts which are used for production of notebook PCs are not manufactured in Taiwan. We, therefore, have nothing to worry about." PC makers, however, have yet to obtain precise information on the future supply of some of the PC parts, primarily because the shipment routes of the parts are becoming more complex. In the case of NEC, for example, a spokesperson said, "We import parts for graphics boards from a U.S. manufacturer which has a plant in Taiwan. It is, therefore, more difficult for us to obtain information on the future supply of graphics boards than in the case of other PC parts that we are importing directly from Taiwan." (Nikkei Computer) ____________________________ Wonder, why only DELL Japan doing it? Goutama