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To: JohnG who wrote (8026)	10/10/1999 10:01:00 PM
From: NY Stew	Respond to of 54805

JohnG, As net users, we are used to banners that reach out and grab you. will or can Java applets ever make it to TVGuide and Gemstar IPG's. I don't believe the guide will ever have loud promotions. The functionality will drive the traffic and advertising value. Most digital STBs port Java. Stew

To: JohnG who wrote (8026)	10/10/1999 11:08:00 PM
From: pala	Read Replies (3) \| Respond to of 54805

John; Peter Lynch would be proud of me as well. I'm just back from an interactive guide shopping trip. I couldn't find one either and the sales people were pretty hostile. Maybe I'm just not used the City, anyway I have the feeling that we may be at the front end of a licensing tornado, much like Rambus but still way on the wrong side of the chasm. When you consider that guide revenue is >2% of the yet to be created New Gemstars revenues. It makes me nervous. Could we consider it across the chasm when the guides hit 5 million and Madison Ave is willing to advertise on them? Until they produce revenue it just a licensing thing. I think the sales peoples problem may have stemmed from compatibility problems. ie they are not a sales aid because they probably wont work when you hook it up at home. Better to count on whatever the satellite co. or cable co. provides. Only 1 of 5 big CE stores had a web TV setup that worked, it was kind of fun and the salesmans demo was a quote of EMC, so I pulled up Q's chart for him. you gotta love it, anyway the web TV was pretty clunky and nobody could get a guide to work on it. Also the picture qualty was just awful on a 27"? Proscan TV. It looked as if you need at least a 27" screen for the advertising to be effective. Probably larger. Just don't know Doug