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To: kinkblot who wrote (839)10/13/1999 5:32:00 PM
From: John J. Riley  Read Replies (1) | Respond to of 1820
 
Will, have you seen any of these toy digital cameras??? Kopin is mentioned in this article. Looks like a another big market for Kopin's products....

WORLDWIDE TOY DIGITAL CAMERA MARKET TO TOP 17 MILLION SHIPMENTS BY
2003, ACCORDING TO IDC ENTRY-LEVEL MODELS HAVE MASS MARKET APPEAL

FRAMINGHAM, Mass., Oct 13, 1999 /PRNewswire via COMTEX/ -- There's a
whole new generation of cyber-savvy kids eager to embrace a new line of
digital cameras made just for them. There are also a number of
manufacturers feverishly jockeying for a piece of mom's and dad's
hard-earned toy-buying budget. According to new research from
International Data Corporation (IDC), the toy digital camera market
will experience worldwide shipments of 17.5 million units by 2003, with
entry-level digital cameras shipping an additional 5.7 million in the
same time frame.

Forget G.I. Joe with the Kung-Fu grip -- these new toy and low-end
digital cameras are really taking hold. The toy digital camera market
came into existence last year with the introduction of Mattel's Barbie
Camera, which received tremendous interest from the toy-buying public.
This product shipped more than 400,000 units in just six months in
1998. The entry segment is not far behind, as 10 new products will have
been introduced by the end of 1999.

"The cameras in these developing segments are less expensive and easier
to use than traditional digital cameras," said Kevin Kane, research
analyst for IDC's Digital Cameras program. "Shipments will continue to
grow as more and more casual users take advantage of this technology,
which until recently was out of their reach."

The majority of current and planned toy cameras use the CMOS sensor and
offer resolutions of below 640x480. These cameras are bare bones and
don't include LCD displays, removable memory, zoom, or any other
traditional digital or film camera features. The entry-level segment
offers a bit more variety, with higher resolutions and some removable
storage options.
Key Findings
* A variety of entry-level digital camera models under $250 will be
introduced by year-end 1999.

* The United States is expected to carry the growth in both the toy and
entry-level digital camera segments.

* A variety of features will quickly be added to entry-level models such
as removable memory, LCD displays, Kopin displays, and streaming video.

* Toy digital camera shipments will increase rapidly to more than
17 million units worldwide by 2003.

* Many vendors will use the two segments as a springboard into the digital
camera market.

Unlike previous generations, whose VCRs constantly blink 12:00, these
kids welcome the digital age. Brought up on cell phones, satellite TV,
and the Internet, kids crave the next technological wonder, and camera
manufacturers are happy to deliver it.

IDC's bulletin, Barbie Joins the Digital Revolution: Toy and
Entry-Level Cameras Off to Fast Start (IDC #B20464), presents a review
and forecast of both toy and entry-level digital camera segments,
including shipments, value of shipments, and ASVs by region. To
purchase this research, please contact Sue Beauregard at 508-935-4774.