To: kinkblot who wrote (839 ) 10/13/1999 5:32:00 PM From: John J. Riley Read Replies (1) | Respond to of 1820
Will, have you seen any of these toy digital cameras??? Kopin is mentioned in this article. Looks like a another big market for Kopin's products.... WORLDWIDE TOY DIGITAL CAMERA MARKET TO TOP 17 MILLION SHIPMENTS BY 2003, ACCORDING TO IDC ENTRY-LEVEL MODELS HAVE MASS MARKET APPEAL FRAMINGHAM, Mass., Oct 13, 1999 /PRNewswire via COMTEX/ -- There's a whole new generation of cyber-savvy kids eager to embrace a new line of digital cameras made just for them. There are also a number of manufacturers feverishly jockeying for a piece of mom's and dad's hard-earned toy-buying budget. According to new research from International Data Corporation (IDC), the toy digital camera market will experience worldwide shipments of 17.5 million units by 2003, with entry-level digital cameras shipping an additional 5.7 million in the same time frame. Forget G.I. Joe with the Kung-Fu grip -- these new toy and low-end digital cameras are really taking hold. The toy digital camera market came into existence last year with the introduction of Mattel's Barbie Camera, which received tremendous interest from the toy-buying public. This product shipped more than 400,000 units in just six months in 1998. The entry segment is not far behind, as 10 new products will have been introduced by the end of 1999. "The cameras in these developing segments are less expensive and easier to use than traditional digital cameras," said Kevin Kane, research analyst for IDC's Digital Cameras program. "Shipments will continue to grow as more and more casual users take advantage of this technology, which until recently was out of their reach." The majority of current and planned toy cameras use the CMOS sensor and offer resolutions of below 640x480. These cameras are bare bones and don't include LCD displays, removable memory, zoom, or any other traditional digital or film camera features. The entry-level segment offers a bit more variety, with higher resolutions and some removable storage options. Key Findings * A variety of entry-level digital camera models under $250 will be introduced by year-end 1999. * The United States is expected to carry the growth in both the toy and entry-level digital camera segments. * A variety of features will quickly be added to entry-level models such as removable memory, LCD displays, Kopin displays, and streaming video. * Toy digital camera shipments will increase rapidly to more than 17 million units worldwide by 2003. * Many vendors will use the two segments as a springboard into the digital camera market. Unlike previous generations, whose VCRs constantly blink 12:00, these kids welcome the digital age. Brought up on cell phones, satellite TV, and the Internet, kids crave the next technological wonder, and camera manufacturers are happy to deliver it. IDC's bulletin, Barbie Joins the Digital Revolution: Toy and Entry-Level Cameras Off to Fast Start (IDC #B20464), presents a review and forecast of both toy and entry-level digital camera segments, including shipments, value of shipments, and ASVs by region. To purchase this research, please contact Sue Beauregard at 508-935-4774.