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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: BillT who wrote (12793)	10/12/1999 10:41:00 AM
From: brk	Respond to of 28311

Also just saw a TV ad for LOOK yesterday. Aren't they near us in the MediaMetrix ratings? Come on Russ, pry open those pockets and live a little.

To: BillT who wrote (12793)	10/12/1999 10:41:00 AM
From: Im-patient	Read Replies (1) \| Respond to of 28311

Is it apparent that the money spent by CNET on advertising increased their "value"...or eyeballs...or whatever....apart from the stock price? I for one, being a bit stingy, would only be interested in spending money on advertising if it actually brings value. I'm not sure just how the advertising needs to be focussed to add value to GNET...after all, name recognition is a different dynamic on the Internet...not like Coke or McDonalds..... It seems that acquisitions and partnering...bringing more eyeballs by purchase or links is more direct in increasing GNET's worth... Of course, it's a little early for me to think really well...so, I'm open to persuasion...<G> And, yes, I sure would enjoy a higher stock price...but only if it reflects rock-solid value...not Mo-mo... I don't want to be watching GNET on a daily basis! --fred

To: BillT who wrote (12793)	10/12/1999 6:47:00 PM
From: RTev	Read Replies (1) \| Respond to of 28311

OT re advertising: Hershey Chocolate was the only major company in the U.S. that did not advertise and still had a major consumer share of the market. It's still possible to do that, but probably not on the web. Here's an example of an early-Hershey-like strategy: If I mention gourmet coffee or latte, what's the name you think of? There'd probably be several names, but the most cited name would probably be that of a company that does very little advertising: Starbucks. They don't do TV. They do only a few print ads. They put up only a few billboards. They don't pay for product placement on TV or in movies. Despite that, their name has permeated the country, even in places where they don't have stores. It's mentioned often on TV and has even been featured in a few movies. It's a unique example, and probably not something that could be applied to web properties. But it does show that even today, it is possible for a product or business to be built without significant advertising.