Now, you tell me advertising is not important!
September Internet Ratings From Nielsen//NetRatings; Sports Sites Sizzle with 44.5% Growth
NEW YORK, Oct 12, 1999 (BUSINESS WIRE) -- The following Internet
audience and advertising information is from Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research (NYSE: NMR) and
NetRatings, Inc. The information includes: Top 25 Web Properties, Top
25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage
statistics for the month of September 1999.
Noteworthy This Month:
Sports and Finance Category Leaps
-- Activity on Sports sites jumped 44.5% from August to September,
shooting from 6.9 million users to 10.0 million visitors. Sports
sites displaying the largest boosts in unique visitors were:
NFL.com, 72.5%; Sportsline.com, 56.3%; FoxSports.com, 51.2%;
SportingNews.com, 18.6%; and MajorLeagueBaseball, 13.0%.
-- Visitors to Finance sites rose 41.1%, increasing from 7.9 million
to 11.2 million users. Sites showing the largest increases in
unique audience were: FirstUnion.com, 32.6%; Fidelity, 31.7%;
WellsFargo.com, 30.3%; and FirstUSA.com, 26.2%.
Site Growths from August to September
Sites that showed significant increases in unique visitors from
August to September include: Encyclopedia.com, 127.7%; Gator.com (helps
consumers fill out forms and remember passwords), 104.0%; Asylum.com
(AOL's entertainment site), 96.4%; Warnerbros.com, 80.2%; and
NorthernLight.com (search engine), 79.7%.
Banner with the Highest Click Rate
The most clicked on banner in September was MaMaMedia's ad with a
13.2% click rate as compared to Amazon.com's ad, which had the highest
click-through rate in August, at 15.1%.
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of September 1999
Ranking of the Most Visited Web Properties
Property (ticker symbol) Unique Audience(000) Time Per Person
(hrs:min:sec)
1. AOL Websites (NYSE: AOL) 37,053 0:22:12
2. Yahoo! (NASDAQ: YHOO) 33,817 1:00:51
3. MSN (NASDAQ: MSFT) 22,678 0:44:40
4. Lycos Network (NASDAQ: LCOS) 20,819 0:13:42
5. GO Network (NASDAQ: SEEK) 15,716 0:24:15
6. Microsoft (NASDAQ: MSFT) 11,904 0:10:54
7. Excite@Home (NASDAQ: ATHM) 11,706 0:27:36
8. Time Warner (NYSE: TWX) 9,153 0:16:04
9. AltaVista (NASDAQ: CMGI) 8,682 0:10:28
10. Amazon (NASDAQ: AMZN) 8,615 0:10:34
11. Blue Mt. Arts 7,510 0:15:13
12. eBay (NASDAQ: EBAY) 7,093 1:46:34
13. LookSmart (NASDAQ: LOOK) 5,894 0:06:54
14. Real Networks (NASDAQ: RNWK) 5,880 0:04:55
15. CNET (NASDAQ: CNET) 5,546 0:08:21
16. Snap 5,322 0:13:47
17. Go2net Network (NASDAQ: GNET) 5,300 0:09:18
18. Xoom (NASDAQ: XMCM) 5,029 0:08:10
19. ZDNet (NYSE: ZD) 4,842 0:17:29
20. About.com (NASDAQ: BOUT) 4,837 0:06:49
21. InfoSpace (NASDAQ: INSP) 4,624 0:07:34
22. Viacom Int'l (NYSE:VIA & VIAB) 4,331 0:12:36
23. GoTo.com (NASDAQ: GOTO) 4,288 0:03:29
24. AT&T (NYSE: T) 4,177 0:15:55
25. Weather Channel 4,051 0:09:13
Example: The data indicate that approximately 4.1 million home
Internet users visited at least one of the Weather Channel-owned sites
during the reporting period, and each person spent, on average, a
total of nine minutes and 13 seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity.
Reach is a measure of the total unduplicated audience that visits a
property. The data are expressed as the percent of the total universe
of Internet users who logged onto the Internet at least once during
the reporting period.
Nielsen//NetRatings: Top 25 Advertisers
Month of September 1999
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Advertiser(a) Impressions (000) Reach %
1. TRUSTe 944,966 25.5
2. Microsoft 466,205 43.8
3. Amazon 273,170 43.9
4. Yahoo! 215,655 29.9
5. America Online 145,670 32.1
6. Next Card (NASDAQ: NXCD) 140,179 23.7
7. Netscape (NYSE: AOL) 134,719 27.6
8. SexTracker 104,925 8.6
9. AT&T 104,437 23.7
10. CDNOW (NASDAQ: CDNW) 102,622 26.7
11. Red Cross 92,206 18.4
12. Discover Brokerage 92,104 9.5
13. LinkExchange (NASDAQ: MSFT) 91,463 12.1
14. E*TRADE (NASDAQ: EGRP) 91,436 8.3
15. Barnes & Noble (NYSE: BKS) 90,247 23.8
16. Network Solutions (NASDAQ: NSOL) 89,964 17.2
17. Gateway (NYSE: GTW) 88,508 26.2
18. Wingspan Bank 87,569 22.5
19. eBay 86,100 20.1
20. Ad Council 79,622 11.7
21. SexSwap 77,871 4.4
22. Beyond.com (NASDAQ: BYND) 75,319 16.5
23. Ameritrade (NASDAQ: AMTD) 74,257 4.5
24. At Hand 70,222 15.8
25. Lowestfare 69,756 20.8
(a) Impressions reported include house ads, which are ads that run on
an advertiser's own web property.
Example: An estimated 69.8 million Lowestfare banners were
completely loaded on users' computers during the reporting period.
These banners were delivered to 20.8% or 13.5 million home Internet
users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of September 1999
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Advertiser(b) Reach % Creative
1. First USA (NYSE: ONE)/ 8.8 Chess Players The World Over Are
Microsoft Joining The Game Against Kasparov.
How About You?
2. GetSmart 7.8 Find: A Loan for Me. Refinancing,
Second Mortgage, Debt Consolidation
3. Autoweb (NASDAQ: AWEB) 7.7 BUY IT; SELL IT
4. Autoweb 7.6 GET A PRICE
5. Red Cross 6.5 American Red Cross. 1-800-HELP NOW.
Help Can't Wait.
6. Acceleration Software 6.5 Find the ball and win a free
Internet Telephone AND a web
accelerator!
7. Capital One (NYSE: COF) 6.4 Visa Platinum; Credit Limit,
Fixed APR, Apply Online, Submit
8. eBay/First USA 6.1 eBay Visa, Apply now!
9. Casino On Net 6.0 Online Gambling. Blackjack, Slot
Machines, Roulette, Video Poker.
Play Now? Yes, No
10. Lowestfare 6.0 Lowestfare.com.
So, You wanna Discount or what? OK
(b) Ad banners that run predominantly on an advertiser's own property
are not included in the top banner rankings.
Nielsen//NetRatings: Average Internet Usage
Month of September 1999
Data below represent activity for the average Internet user
during the month.
Current Month Last Month % Change
Number of Sessions per Month 16 17 -5.9
Number of Unique Sites Visited 11 11 0.0
Page Views per Month 409 351 +16.5
Page Views per Surfing Session 26 21 +23.8
Time Spent per Month 7: 30: 51 7: 48: 53 -3.9
Time Spent During Surfing Session 0: 28: 18 0: 27: 30 +2.9
Duration of a Page Viewed 0: 01: 05 0: 01: 19 -16.9
Average Click Rate for Top Banners 0.56 0.62 -9.7
Active Internet Universe 65.0 million 66.8 million -2.8
(actually surfed)
Current Internet Universe
Estimate (had access, but
did not necessarily go online) 110.0 million 108.6 million +1.3
The Nielsen//NetRatings audience measurement service collects data
from approximately 33,000 panelists as they surf the web. The
Nielsen//NetRatings panel is the largest media research sample of
at-home Internet users currently being measured in real time.
Nielsen//NetRatings uses unique technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive Internet usage data and advertising information in the
industry. |
