To: MikeM54321 who wrote (5628 ) 10/21/1999 1:24:00 PM From: WTC Read Replies (1) | Respond to of 12823
Mike, your supposition that SBC plans to bundle local & LD voice, internet access, and entertainment video is almost certainly on target -- that bundle of services offered with one bill and one customer service contact point has become a holy grail of communications companies in the US -- who seem to believe you gotta do it all to compete. But "bundling" services does not imply any specific business structure. It is entirely possible for a big, multi-faceted company like SBC to incorporate services in its "bundles" from its network company, from its closely held affiliate companies, and even from outside companies, through resale and co-branding agreements. My point is that when those agreements traverse corporate entities, they can create some regulatory friction that can be expensive. For example, it is complicated for a regulated ILEC to purchase goods or services from its own non-regulated affiliates -- there are affiliate transaction rules that may not permit normal business best practices or what seem to be most appropriate market pricing (to avoid the old Western Electric abuses). For data services especially, the FCC Advanced Services Order makes transfer of xDSL services to a data affiliate very attractive, but there are some disadvantages, too, especially for pricing services to the consumer market. I believe that tradeoff is moot for SBC, though, since SBC apparently stipulated they would separate and move advanced data services from the core into a separate data affiliate. So, who sends the customer this magical bundled service bill? Who owns the brand? Let's say that SBC corporate owns all the useful brands, so either the affiliate or the core could bill for itself and on behalf of its brother company. A customer does not pay its bill, or he just sends in half of the amount due. (And let's also assume that the billing company did not buy gross collectables from its brother company.) How is the loot divided? Or to put it another way, how is the bad debt allocated? Are the regulators ok with the network company increasing their bad debt allowance because a non-regulated affiliate created more total bad debt? (As an extreme here, think of an affiliate in the 900 sex line business. A huge amount of write-off, a huge amount of profit. The regulated business could end up sharing in the bad debt, but not any of the profit. Regulatory red flags all around.) If a company presents itself as providing a bundled service, say, voice, data, and video, it may get away with putting the pieces together under the table where the customer takes no notice and does not care, but it has to render a single bill and a single point of contact for all billing questions, or the perception of bundling is jeopardized. That means that nuances in the billing arrangements and collection procedures wherein multiple company actually provide "wholesale" parts of the customer's service bundle become significant. Business structure definitely affects what those arrangements can be.