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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Esway who wrote (8995)	10/20/1999 3:32:00 PM
From: Bill J. Duke	Read Replies (2) \| Respond to of 13953

I just saw the CEO of Morgan Stanly Dean Witter on CNBC and he said that as of tomorrow people can use their new on-line brokerage that will re-name their Discover brokerage to Morgan Stanly and that on-line trades will cost $29.95. Ron Insana asked what will happen to their Discover customers who have been making trades at $14.95 a trade. The CEO said that they will be grandfathered in at the same $14.95 per trade rate until March 2000. Asked whether those users will bolt to other OLB like Ameritrade or E-Trade he said he thought they'd stay for Morgan Stanly's research and other products! Yeah, Right! Those customers will bolt and E-Trade will be the winner in my opinion. He must be crazy if he thinks those using the Discover Brokerage will be willing to pay $15.00 a trade more than they have been paying.